PODCAST: This Week in Location-Based Marketing — Groupon, Banjo

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Groupon’s recent acquisitions, Google’s launch of a product fit for 2008, Toyota going extreme in Belgium, Caterina Fake’s Pinwheel and a report that shows the futility of mobile ad display + Banjo founder Damien Patton.

Episode 66

Recorded: February 26, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Google launches Latitude Leaderboards – a Foursquare knockoff
2. Toyota goes local with RAV4 ad campaign in Belgium
3. Jumptap partners with PlaceIQ (see PlaceIQ: How location, time of day, the weather and our mood add context to what and where we buy – with co-founder Duncan McCall)
4. Pinwheel is launched

Product of the Week
Banjo: With special guest Damien Patton, Founder & CEO

Funding / M&A News
1. Groupon acquires Hyperpublic and Kima Labs (see Barcodehero: How to be disruptive at the intersection of retail and mobile – With Co-Founder and CEO, Blake Scholl)
2. Loyalize acquired for $5M
3. Scan raises $1.7M for creating QR codes

Resource of the Week
Flurry Study – Time spent on mobile doesn’t match ad spend

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