News and Analysis
Street Culture: How Signpost’s Start Was Inspired By Family and Succeeded with Persistence
CEO Stuart Wall says that many tech startups struggle with finding a perfect-fit co-founding developer, as Signpost did, but that finding the right people to hire is one of the most important things a leader can do. “I think it’s two things: skill and will,” Wall says.
LBMA Podcast: Hero Boyfriend App, Blippar, Verve Acquires Sense Networks
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Husband Pods, Posterscope + SanPelligrino, Drobotron, Flybits, Mobilitie + GGP, ClearChannel + CubeIQ.
Street Fight Daily: Yelp Sells Eat24 to GrubHub, Brands Rankled by Amazon’s Third-Party Selling
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Is Selling Eat24 to GrubHub for $287.5M, and the Stock is Skyrocketing… Brands Bristle at Third-Party Selling on Amazon But Can’t Do Much to Stop It… Is Facebook’s Mobile Attribution Model Fair?…
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Case Study: Salon Attracts Clients With Mobile Site, Loyalty Program
Anne Kelley wasn’t sure that daily deals were the direction she wanted Wet Salon and Studio to go when she began handling the Austin salon’s marketing efforts last year. Rather than work with the traditional deal companies, Kelley opted to focus her digital efforts on creating a mobile website and partnering with Belly to implement a rewards program that encourages loyalty rather than deal-seeking…
Street Fight Daily: Twitter Localizes Trends, 10M Placecast Users
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Twitter Launches Tailored Trends Based on Location, Who You Follow (TechCrunch)…
Waze And Others Contributing to Apple’s iOS 6 Maps’ Crowd Sourced Traffic Data (TechCrunch)…
Missing the Point on Paywalls (CJR)…
Yext Scores $27 Million in New Funding
The round comes two months after the company spun-off its original pay-per-call business and co-founder Brent Metz into an independent division called Felix — a move which, at the time, Yext CEO Howard Lerman told Street Fight was in response to the massive growth of the company’s PowerListings product and pressure from the board “to throw all of our weight behind it.”
6 POS Systems With Loyalty Program Integration
With an increasing number of cloud-based point-of-sale systems now offering their own loyalty tools — and some offering integration with existing rewards programs — merchants have fewer and fewer reasons to pay for separate software systems when managing their small to mid-size businesses. Here are six point-of-sale systems that merchants can use to market their businesses and encourage repeat visits…
Street Fight Daily: Patch Numbers Up, TBD Loses Final Employee
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Patch Sets Records for Traffic and Revenue (FishbowlNY)…
TBD Loses Its Last Employee (Washington City Paper)…
PlaceIQ, Skyhook Using Location for Brand-Audience Targeting (ScreenWerk)…
Investment Newsletter Sees Data Loop Closing, M&A Levels up 186%
The June issue takes a look at content economics issues in hyperlocal on the heels of Tribune’s deal with Journatic; evaluates the rush to self-serve by giants like Google and Facebook; the point-of-sale heat; and unpacks the M&A and investment activity in the month of May. Read excerpts from the issue.
Can Local Save Mobile Ads?
Oversupply of ad inventory on mobile could lead to the kind of runaway commoditization of display ads that developed on desktop over the past decade. The result: tanking CPMs. So how do we avoid that in mobile?
What Hyperlocal Publishers Need to Know About Accepting Political Ads
As the fall elections approach, hyperlocal publishers must ensure they comply with federal regulations that govern political advertisements. Most political advertisements must include some form of a disclaimer explaining who paid for the ad and whether it was approved by a candidate…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem