Why use two separate platforms to process payments and run a customer rewards program, when you could use just one? With an increasing number of cloud-based point-of-sale systems now offering their own loyalty tools — and some offering integration with existing rewards programs — merchants have fewer and fewer reasons to pay for separate software systems when managing their small to mid-size businesses.
Here are six point-of-sale systems that merchants can use to market their businesses and encourage repeat visits — in addition to managing payments and processing transactions.
ERPLY is a cloud-hybrid point-of-sale system that runs on any device with a web-browser, including iPads and Android tablets. In addition to processing basic transactions with cash, check, or credit card, ERPLY also integrates with PayPal and offers “facial recognition” tools that help employees identify selected shoppers. ERPLY also offers an integrated loyalty program, which gives merchants a way to create their own points-based rewards for frequent customers. ERPLY charges a flat 2.7% transaction fee.
Square is a portable payment platform that gives merchants a way to process credit card transactions on their iPhones, iPads, and Android devices. Customers can pay with any card from Visa, MasterCard, American Express, or Discover and have electronic receipts sent directly to their email inboxes. Merchants can encourage those customers to return by downloading the Pay with Square app, a mobile loyalty program that rewards frequent customers and top-spenders with discounts on every purchase. Square charges merchants a 2.75% fee per swipe for all major credit cards.
Merchants who need a robust point-of-sale program with all the features of a traditional hardware system can turn to Shopkeep, a cloud-based program that runs on iPads and Macs. Shopkeep offers inventory management and reporting tools, and gives merchants access to their current sales figures at any time. Shopkeep also offers a built-in loyalty program, which merchants can use to create discount vouchers for customers who make a certain number of full-priced purchases each month. Shopkeep charges merchants a $49 monthly fee for accounts with one checkout register, and lets businesses use their own credit card processors.
4. Revel Systems
Revel Systems is a mobile point-of-sale system that restaurants and retail stores can use to manage transactions and handle payment processing on the iPad. Larger merchants can use Revel Systems to manage multiple stores or restaurants from one centralized dashboard, easily tracking sales volume and staff productivity without having to drive from location-to-location. Thanks to a recent partnership with Perkville, merchants can now reward customers for reaching spending thresholds and referring their friends. Revel Systems charges retail establishments $1,000 per iPad for software licensing.
Food trucks, wireless stores, and other mobile vendors can use Registroid to process transactions through Android smartphones and tablets. With Registroid, vendors can process cash, checks, and credit cards. Vendors with additional needs can opt for Registroid Pro, an advanced app that can email receipts, run enhanced reports, and analyze sales. Registroid merchants can use the app’s rewards-based loyalty program to give their customers free items after a specific number of visits. Merchants with three or less POS devices can choose between paying $30 per month for a Registroid subscription, or $595 for a one-time licensing fee.
Businesses that have distinct inventory management or sales tracking needs can use RetailEdge as their point-of-sale software solution. Merchants who prefer to work remotely will appreciate RetailEdge’s mobile solutions, which enable remote accessibility using a variety of handheld devices. RetailEdge also offers its own loyalty program, which awards customers with loyalty dollar credits based on their spending histories. RetailEdge’s POS software is $450, and includes an integrated credit card processing system that will “meet or beat” the rates quoted by Visa, MasterCard, AmEx, and Discover.
Stephanie Miles is an associate editor at Street Fight.