A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Yelp Is Selling Eat24 to GrubHub for $287.5M, and the Stock is Skyrocketing (TechCrunch)
Two huge pieces of news today from Yelp, the company that shows up first in your Google search for a restaurant: first, GrubHub is acquiring food delivery service Eat24 from the company in a big partnership for $287.5 million; second, the company reported its second-quarter earnings… and they look pretty good.
Why Location Visit Data Is Going to Be Huge for Brands (Street Fight)
Chris Cunningham: If you are not already thinking about how visits data fits into your location strategy, or you’ve yet to bring the people in-house to support that strategy (think: data scientists), now is the time. this is going to be the biggest, most critical shift in the young history of location data markets.
Brands Bristle at Third-Party Selling on Amazon But Can’t Do Much to Stop It (Digiday)
Whether a retailer wants its products to be sold on Amazon or not, the brand will most likely end up being listed on the platform by third-party sellers. Those independent vendors — which are typically unauthorized by brands — are becoming a headache for many retailers.
Street Culture: How Signpost’s Start Was Inspired By Family and Succeeded with Persistence (Street Fight)
CEO Stuart Wall says that many tech startups struggle with finding a perfect-fit co-founding developer, as Signpost did, but that finding the right people to hire is one of the most important things a leader can do. “I think it’s two things: skill and will,” Wall says.
Is Facebook’s Mobile Attribution Model Fair? (AdExchanger)
Allison Schiff: Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit? It’s hard to say, because Facebook is what’s known as a self-attributing network, i.e., a walled garden.
Brands Use Instagram Stories More Than Twice as Often as Snapchat (AdWeek)
Can Instagram finally eat Snapchat’s lunch once and for all? According to a new report from L2, brands are uploading to Instagram Stories more than twice as often as they are on Snapchat.
Travis Kalanick Hires ‘CEO Advisory’ Firm Teneo to Rehabilitate His Image (Recode)
Kara Swisher: Ousted Uber CEO Travis Kalanick has hired high-profile “CEO advisory” firm Teneo to help him manage his own embattled interests. So, get ready for some positive stories on the embattled entrepreneur via open-hearted interviews.
Apple’s Walled-Garden Approach to Content Has Paid Off Massively (Quartz)
Apple hand-picks every app that goes live in its store, sometimes rejecting apps for no good reason, or because a foreign power tells them to. It’s a system built in the image of its creators, and it’s such a beautiful garden that it has paid off handsomely for Apple.
Digital Transformation Projects Rank High in Importance to Marketing Leaders (eMarketer)
Marketers are at different stages of digital transformation. Some are just beginning the transformation process, while others are unsure of what it really involves. But according to a new study of US digital transformation leaders, many agree that digital innovation comes with many advantages.
LBMA Podcast: Hero Boyfriend App, Blippar, Verve Acquires Sense Networks (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Husband Pods, Posterscope + SanPelligrino, Drobotron, Flybits, Mobilitie + GGP, ClearChannel + CubeIQ.