News and Analysis
Kroger’s Efforts to Connect Online & Offline Experiences Set Standard for Supermarkets
In order to find out more about how the ambitious digital efforts of America’s largest supermarket chain are boosting Kroger’s bottom line, helping the company exceed analyst expectations with a $2 billion profit on revenue of $37.5 billion, we spoke to Ed Kennedy, senior director of commerce at the global software firm Episerver.
Commentary
What Comes After Local TV?
Let’s assume that local TV, like local radio did before it, will have to morph into something different. What would that look like? How would it make money? What content would it or could it produce that would accumulate an audience that it could sell? Is one-to-many still an advantage of any sort? Will the new model in any way resemble the old?
Stuck in the Middle: Why Should ‘Local’ Mean ‘San Francisco?’
I’m pretty well immersed in Dallas’ start-up community, and I’ve noticed a sea change in the last couple years. We may not have the flashy, high-profile buzz-making scene that you’ll find in Silicon Valley (or Alley), but investments are happening. I think that’s partly because we’ve had to make it without the mutli-million dollar seed rounds and gut through on wits and angel investment…
6 Strategies for Patching Up Patch
To meet the promise he made to shareholders, AOL’s chief executive Tim Armstrong is in the process of cutting staff and other costs at Patch in the hopes that his network of hyperlocal sites will be profitable by the end of 2013. But just making short-term cuts to hit profitability might not be the optimum choice. Patch also has to plant seedlings for mid- and long-term benefits that the company can reap 6-12 months from now…
Latest Posts
Ecommerce Retailer Indochino Ventures into Brick-and-Mortar
Indochino, a Vancouver-based apparel brand that made its name selling custom suits online, opens its first permanent retail showroom in New York today in a move that builds on a series of pop-up shops that the apparel maker has hosted in cities across the country for the past few years. It’s just the latest in a series of ecommerce firms to invest in brick-and-mortar retail…
Street Fight Daily: Mastercard’s Wearable Future, Apple Eyes Path
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… MasterCard CMO Talks Brand Transition From Credit Cards to Wearables (AdAge)… Source: Apple Set to Acquire Path in an Attempt to Bolster iOS Social Cred (Pando)… Mobile Retail Passes the 50% Point, Tops Desktop (MediaPost)…
Pinterest’s Plan to Win Over Small Businesses
Four year-old scrapbooking site Pinterest has managed to succeed where many other social media — from Path to Google — have failed. In an interview with Street Fight, Joel Meek, who heads up the company’s small business efforts, discusses the role be believes the company can play an local discovery engine, and why its uniquely positioned to help small businesses reach users in the earliest stages of the purchase process…
Street Fight Daily: Uber’s ‘Gentler’ Approach, The Return of Directories
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber CEO Thinks It Needs To Be Kinder And Gentler Now That It’s On Top (TechCrunch)… Foursquare Reintroduces Leaderboards in Swarm Update (Mashable)… Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories (SearchEngineLand)…
6 Group Dining Programs for Neighbors
Airbnb users are sharing their homes with strangers, Lyft drivers are sharing their cars with strangers, and now a handful of group dining programs have people inviting virtual strangers inside their kitchens. These hyperlocal marketplaces offer a win/win proposition for people who are interested in getting to know their neighbors while making extra money on the side…















































Scaling Seasonal SEO Across Locations With AI Insights