Street Fight Daily: Foursquare’s First Brand Campaign, Apple Pay Arrives

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology..

foursquareFoursquare’s First Brand Campaign Takes a Foodie Approach (AdWeek)
For the next six weeks, New Yorkers and Chicagoans will see ads from Foursquare on their commutes as well as in their smartphone-based social media streams. The multimillion-dollar effort is the mobile app’s first brand campaign, and the food-driven creative clearly takes on Yelp and Urbanspoon.

5 Influential Products That Helped Define Local Tech (Street Fight)
The local industry has yielded a bevy of popular products. Some have survived and others have faded into the background, but the industry continues to merit the hype. Here we take a look at some of the best products in local tech over the past few years.

Square Encircled as Apple, PayPal Aim for Mobile Payments (Businessweek)
With today’s debut of Apple Pay, a service that lets shoppers buy goods in stores using Apple’s iPhones, and the coming spinoff of EBay’s PayPal, more Square customers could be lured away by rival services that offer lower fees, easier transactions and a deeper pool of buyers and sellers.

Six Months After Spin-Off, Gimbal Continues to Grow (Street Fight)
After being spun off from the tech giant in May, the company went on a hiring spree, bringing its team to more than 30 employees. Then, earlier this month, the company entered into its first big partnership with push notification company Urban Airship.

Google Releases Penguin 3.0 — First Penguin Update In Over A Year (Search Engine Land)
Google has confirmed that it updated its Penguin filter on Friday. Some noticed major changes in Google search results beginning late Friday night US time and speculated that this was due to the long-awaited Penguin Update that Google had said to expect this month.

When Uber and Airbnb Meet the Real World (New York Times)
These new services subscribe to three core business principles that have become a religion in Silicon Valley: Serve as a middleman, employ as few people as possible and automate everything. But as the new, on-demand companies are learning, they are not necessarily compatible with the real world.

New Smart Street Corners That Will Act Like a Fitbit for the City (Wired)
The Windy City will install a network of 40 sensor nodes on light poles as part of the Array of Things initiative. The goal is to gather an unprecedented set of ambient data to help government officials and residents understand how their city ticks so they can make it a happier, healthier, and smarter place to live.

How Can Apple Offer The Future Of Payments If Its Own Stores Are So Inefficient? (Pando)
Nathaniel Mott: It’s strange to think that Apple can promise the future of payments when it can’t process financing requests in its own retail stores. But based on my experience seeking 12-month financing for a new laptop last night, that inconsistency is all-too-common in stores.

What A Hacker Can Learn About Your Life From The Coffee Shop’s Wi-fi Network (Quartz)
To see what could be done with the data floating around from all these public Wi-Fi networks, an “ethical hacker” named Wouter Slotboom was taken by a reporter from De Correspondent, a crowdfunded Dutch journalism site, to cafes around Amsterdam. The results weren’t comforting.

New Yorker’s ‘Goings On’ App Gets Update, E-Commerce (MediaPost)
Building a stand-alone app based on its “Goings on About Town” section seems like a natural step for The New Yorker. The long-standing feature listing current cultural and entertainment events in New York fits easily into the expansive category of mobile apps providing local listings of various kinds from local rivals such as TimeOut NY, Yelp, Foursquare and Zagat.

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