News and Analysis
Emodo Supply Offers First Carrier-Verified Data for Programmatic Advertising
In what the company is touting as a breakthrough for the programmatic advertising industry, a new service will use carrier data to verify the accuracy of mobile data at the supply level. Called Emodo Supply, the product will be offered by telecom giant Ericsson’s mobile advertising platform in partnership with programmatic trading company Axonix.
Street Fight Daily: Facebook Delivers Much-Needed Ad Context, The Numbers on Reputation Management
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Facebook Gives Advertisers More Info on Where Their Ads Are Running… The Quantitative Evidence That Reputation Management Works… AI: The New Force Multiplier for Your Sales Team…
Street Fight Daily: Integration of Listings & Reputation Management; Google Reviews, Yelp, and Antitrust
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Latest Local Marketing Merger Aims for Scale in Critical Listings Management Sector… Yelp, Google Reviews, and Antitrust… Oath Integrates Its Ad Tech Assets—But What About the Verizon Data?…
Commentary
For Apple Pay to Thrive, Small Businesses Must Adopt
For a mobile wallet to really impact consumer behavior, its acceptance has to be ubiquitous — not just in the Targets and Macy’s of this world, but in our local bodegas, mom-and-pop shops, independent coffee shops and food trucks. You might think these businesses are a less important slice of the pie than the big-box retailers, but you’d be wrong…
Selling to SMBs: ‘Layering the Question’ to Get the Answers You Need
Sales reps should always want as much additional information about the decision-making process as they can get, because they can use that information to show value to other customers. By asking the client questions, you can obtain information about the client’s pain points, which will help you to highlight relevant benefits offered by your company…
Mobile Payments Still Facing the Same Big Obstacles
This year has been a turning point in mobile payments, as Square, Paypal, along with Apple and others like SoftCard (formerly ISIS) have all made strides in their digital payment offerings. But three years after starting a now-defunct mobile payments company, I’ve identified three big reasons why we will not be paying with our phone in everyday retail stores for a long time to come…
Latest Posts
Dstillery VP: Mobile is a ‘Programmatic-First’ Platform
Street Fight recently caught up with Lauren Moores, vice president of analytics at Dstillery, to talk about location data fraud, the role of location in programmatic, potential impact of Apple Pay and emerging attribution models…
How the Rise of Online Dating Helped Thumbtack Raise $100M
Street Fight recently caught up with Thumbtack’s CEO Marco Zappacosta to talk about the company’s meteoric growth, the challenges facing the on-demand economy, and how online a service industry is changing — whether professionals like it or not…
6 Tools for Location-Based Lead Generation
Customers are out there, and now hyperlocal technology is making it easier for businesses to find them. Nearly three-quarters of the small and medium-sized businesses surveyed by Business.com said they participated in lead generation practices, and 50% of these marketers said they plan to increase their lead generation spending in the coming year…
Street Fight Daily: Google Now Opens Up, Yelp Back in Court
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Now Becomes “Platform,” Incorporates Third Party Content, Apps (Screenwerk)… Yelp Goes To Court To Protect Identity Of Anonymous Review-Writer (Consumerist)… Two Takeaways About LivingSocial From Amazon’s Yearly Statement (Washington Business Journal)…
Openings and New Hires at Amazon, Swipely, and SweetIQ
Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Deseret News, Kwolia, Acxiom, Fixya, Moz, and more…
Are You Ready for the ‘Geosocial’ Revolution?
Anthony Longo is a guest contributor. If you would like to contribute a post to Street Fight, contact us here. When Dan Adams and I decided to build what would become CO Everywhere, we didn’t have a “category” in mind. We didn’t think about a “vertical” we’d fit under. We weren’t in the business of […]
LBMA Podcast: Microsoft’s HoloLens, Sense360’s Eli Portnoy
On the show: ShopX gives away 1 million beacons for free; SpaceBillboard; Bud Light’s beer delivery app; Google Translate in real time; Bluebite partners with Lamar to make LaBite; Skin & Bones from the Smithsonian; Is Google buying SoftCard?; and Shazam can beacon now…
Street Fight Daily: Facebook Tests Beacons, LivingSocial Cuts Losses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Tests Bluetooth ‘Beacons’ to Feed Users Local Content (Wall Street Journal)… LivingSocial Cuts Its Q4 Loss But Revenue Down, Expenses Up (Washington Business Journal)… With a Few Bits of Data, Researchers Identify ‘Anonymous’ People (New York Times)…
Can an ‘Exchange’ Help Solve the Problem of Monetizing Digital News?
Bill Densmore, a consulting fellow at the Reynolds Journalism Institute, sees a way out of this crisis in monetizing digital news and is assembling a diverse group of experts to consider an industry-backed, collaborative effort to lead the way forward…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem