LBMA Podcast: Microsoft’s HoloLens, Sense360’s Eli Portnoy

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Microsoft HoloLens and Inconspicuous Mode; ShopX gives away 1 million beacons for free; SpaceBillboard; Bud Light’s beer delivery app; Google Translate in real time; Sense360 launches and raises $2.5 million; Bluebite partners with Lamar to make LaBite; Skin & Bones from the Smithsonian; Is Google buying SoftCard?; Shazam can beacon now. Our special guest is Eli Portnoy of Sense360.

Top stories of the week

1. Microsoft patents – Inconspicuous Mode, Microsoft HoloLens 11:20
2. ShopX’s 1 Million beacon giveaway 16:13
3. SpaceBillboard 19:04
4. Bud Light Button app for beer delivery 21:35
5. Google Translate app now real time 24:20
6. Sense360 29:50
7. BlueBite + Lamar 32:00
8. Smithsonian’s new Skin & Bones app 34:10
9. Google buying SoftCard? 37:50
10. Shazam’s beacon based song recommendations 41:50

Guest: Eli Portnoy of Sense360 47:30

Big themes
1. The need for more input/sensors 57:50