Street Fight Daily: Facebook Delivers Much-Needed Ad Context, The Numbers on Reputation Management
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA
Facebook Gives Advertisers More Info on Where Their Ads Are Running (AdExchanger)
As of Monday, all advertisers on Facebook will be able to see a full list of contextual placements where their ads might appear before a campaign starts and where they actually ran after a campaign ends.
The Quantitative Evidence That Reputation Management Works (Street Fight)
Damian Rollison: At times, the research findings published in our industry seem a little suspect. But in one vertical in particular, there’s a body of academic research that speaks to exactly the kinds of questions we want answered about reputation management—namely, does online review monitoring and response really make a difference to a business’s bottom line?
AI: The New Force Multiplier for Your Sales Team (Street Fight)
Erroin Martin: The future of AI as it relates to sales revolves around assisting humans and freeing them up to do more creative and nuanced tasks like relationship building and the listening that enables it. In fact, this process has already begun.
What Types of Data Will GDPR Impact Most? (eMarketer)
In a Q3 2018 survey of 227 senior marketing executives worldwide conducted by CMO Council and SAP, 54% of respondents said they anticipate that they’ll no longer be able to use behavioral data like web browsing data and search histories if they want to stay compliant with the GDPR.
ACQUISITIONS & MONEY MOVES
Uber Just Hired Its First CMO (CNBC)
Uber has hired Rebecca Messina as its first chief marketing officer (CMO). She joins from drinks company Beam Suntory, where she had been global CMO since 2016. Prior to that, Messina spent almost 22 years at Coca Cola.
Advantage Solutions Acquires Jun Group (MarTechSeries)
Advantage Solutions announced its acquisition of Jun Group, an industry-leading mobile video advertising company. Jun Group’s mobile software platform will enable Advantage to help clients access and advertise to tens of millions of consumers in brand-safe environments.
Deloitte Digital Buys AI Firm to Bolster Customer Engagement Skills(MediaPost)
Deloitte Digital is acquiring AI marketing specialist Magnetic Media Online to bolster the digital agency’s personalized content and customer engagement expertise.
To Bolster E-Commerce Push, Walmart Invests in Logistics (Digiday)
The company reportedly will double its spending on attracting new truck drivers, a move to ensure quick movement of items from distribution centers to physical stores that serve in-person as well as e-commerce customers.