Anna Kramer | Street Fight

Review Strategy Is Key to Restaurant Success, Says TripAdvisor Restaurants Marketing Leader

Anna Kramer

Review Strategy Is Key to Restaurant Success, Says TripAdvisor Restaurants Marketing Leader

What’s one of the secrets to a coveted top spot on a TripAdvisor Restaurants list? Respond to every review within 24 hours, said Mark Goloboy, the marketing leader for TripAdvisor Restaurants, at a panel during Brandify’s 2018 conference. Responding to reviews effectively can make the difference between showing up on the first and fourth pages of the site.

Standard Cognition Democratizes the Cashierless Model, Providing Solution for Traditional Stores

Anna Kramer

Standard Cognition Democratizes the Cashierless Model, Providing Solution for Traditional Stores

Standard Cognition offers a product called Standard Checkout that retrofits cashier-based grocery stores into cashierless systems. Unlike the new cashierless Amazon Go, Standard Cognition is not a grocery chain itself, but instead a solution for chains that compete with Amazon Go, co-founder and COO Michael Suswal told Street Fight.

Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top

Anna Kramer

Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top

This coming holiday season, social, location-based advertising will dominate small business ad spend, according to a recent survey conducted by Reveal Mobile, a location-based marketing company. The survey also indicated that brands are increasingly comfortable with location-based tactics like geotargeting.

Boosted by Fresh Funding, PebblePost Gives Snail Mail a Programmatic Upgrade

Anna Kramer

Boosted by Fresh Funding, PebblePost Gives Snail Mail a Programmatic Upgrade

Programmatic in the digital world promises marketers the right person and message at the right time and price. “We’re taking that technology, and then applying it not to re-serving digital ads through a DSP, but serving ads into a consumer’s mailbox,” said PebblePost Chief Growth Officer Geoff Dodge.

Emodo Supply Offers First Carrier-Verified Data for Programmatic Advertising

Anna Kramer

Emodo Supply Offers First Carrier-Verified Data for Programmatic Advertising

In what the company is touting as a breakthrough for the programmatic advertising industry, a new service will use carrier data to verify the accuracy of mobile data at the supply level. Called Emodo Supply, the product will be offered by telecom giant Ericsson’s mobile advertising platform in partnership with programmatic trading company Axonix.

ZypMedia Opens Up Programmatic Video for Local Advertisers, Focusing on OTT

Anna Kramer

ZypMedia Opens Up Programmatic Video for Local Advertisers, Focusing on OTT

For local advertisers looking to access cutting-edge marketing technology, programmatic advertising company ZypMedia promises the full package. Over the last year, the company has set its sights on OTT, which has garnered strong interest from both local advertisers and publishers hoping to capture the attention of streamers.

How JumpCrew Grew to a Team of 200 in Just About Two Years

Anna Kramer

How JumpCrew Grew to a Team of 200 in Just About Two Years

The way that people are going about acquiring new customers has really kind of been the same for the last 15–20 years,” CEO Robert Henderson said. He hopes that JumpCrew’s services will change that. “We’re putting together those solutions in packages and processes that are really easy for businesses to understand,” he said.

#SFSNYC: UPS, TripAdvisor, and HappyOrNot Break Down Divergent Approaches to Customer Feedback

Anna Kramer

#SFSNYC: UPS, TripAdvisor, and HappyOrNot Break Down Divergent Approaches to Customer Feedback

Consumer feedback and brands have a complex and sometimes contentious relationship. Three panelists from companies with starkly different relationships to both their customers and the customer feedback process provided their angles on the issue at Street Fight Summit in New York Wednesday.