News and Analysis
5 Things to Know About Amazon’s Fast-Growing Ad Biz
Search “Amazon advertising,” and the first webpage you’ll find comes from the e-commerce giant itself. The pitch? In a phrase: “Reach millions of customers who find, discover, and buy at Amazon.” It doesn’t get much more compelling than that. Here are five things you need to know about the most legitimate challenge to Google and Facebook’s digital ad dominance.
Street Culture: SproutLoud’s Reinvention Requires Collaboration
Channel marketing automation company SproutLoud had a circular problem: the turnover was bad, which was bad for employee morale, which was causing more turnover. The company’s internal culture was deteriorating—a point at which many startups have struggled to reset their environments, and a point at which SproutLoud’s leadership team took responsibility.
Commentary
The Art of Local Marketing: Becoming Selfie-Aware
The jury is still out on the new Foursquare’s scalability and I’ve grown to like it. But it’s no Yelp killer. For one thing, Yelp has 1000+ local ad sales reps — one of its biggest and most underrated assets. I’ve long been bullish on Yelp for that and other reasons. And in the past month, a few things have shed more light on Yelp’s potential direction…
Latest Posts
Street Fight Daily: Uber Paves Way to IPO, GM Sells Ads In Cars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Closes $1.6 Billion in Financing (New York Times)… GM Is Beaming Advertisements Into Your Car (Fast Company)… Sensory Marketing Is the Next Frontier in Mobile Advertising (AdAge)…
How Google Wallet’s Ex-Product Lead Plans To Tell Retailers What You Buy
The company offers retailers a chance to link the mountain of data, available about consumers online, to the growing, but relatively opaque, credit card data collected by retailers in stores. Marc Freed-Finnegan, the company’s chief executive, spoke to Street Fight recently about the shift toward a more intelligent brick-and-mortar retail experience…
Street Fight Daily: Amazon Folds Mobile Wallet, Yahoo’s Search Bump
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Amazon To Fold Its Mobile Wallet App Beta On Wednesday (CNet)… Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New ComScore Data (Search Engine Land)… NYC City Council Showdown on Airbnb Rentals on the Agenda (Skift)…
Why Chilean Hyperlocal Network Mi Voz Succeeds Where Patch Failed
Over the past decade, the Chilean community news network Mi Voz has transformed the way news is produced, consumed, and sustained in the often neglected small cities and towns outside of the country’s capital, Santiago. In the process, it has also proven that a local news network can be profitable…
Street Fight Daily: Twitter Buys ZipDial, Porch Nabs $65 Million
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Twitter Buys Indian Mobile Marketing Startup (Time)… SoftBank Emerges As The Biggest Challenger To Uber (TechCrunch)… Marketers Claim to Be More Mobile Than We Might Think (MediaPost)…
The Importance of Responsive Web Design for SMB Sites
It’s critical for local businesses to have a beautiful site that doesn’t just scale down to low resolutions, but also looks great on all devices — from a 27” desktop display to a “smart” refrigerator, and every tablet, phablet, and phone in between. That’s why for the majority of local businesses, responsive design is the best mobile strategy…
Street Fight Daily: Google Eyes Softcard, Lyft Seeks Mega-Funding
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is In Talks With Mobile Payments Company Softcard (TechCrunch)… Lyft Seeking New Mega-Funding to Battle Uber (Recode)… Are Facebook And Yelp Losing The Support Of Small Businesses? (Pando)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Why TV Remains the Heartbeat of Local Connection