Commentary
The Power of Visual Appeal in Local Search
Images are more compelling to the average user than any other medium of communication. Though users may visit local search sites and apps with the conscious intent of seeking out text-based information such as phone numbers, hours, and addresses, visual content encountered along the way may have a greater influence than textual information on deciding which businesses to visit…
Raising Social Capital Is a Key to Small Business Marketing
One of the most tangible ways for small businesses, chambers, and trade organizations to build social capital is to raise funds for their community. Crowdfunding opens up a collaboration between the business community (the sponsors) and the nonprofits, by reframing the decision to contribute from management to the crowd…
Latest Posts
Street Fight Daily: Google Launches ‘Local Guides,’ Ten Years of Google Maps
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Google Takes On Yelp Elites With Its New “Local Guides” Program (TechCrunch)… Ten Years of Google Maps, From Slashdot to Ground Truth (Recode)… How Apple’s iOS 8 Changes The Game For Brands And Retailers (Mobile Marketer)…
Community Publishers Mixed on Borrell Prescription for Content
Gordon Borrell minced no words in Street Fight recently when he talked about content and audience in the revenue-hot digital space that his new annual local media report pinpoints. He said: “It’s so much not about readers. It’s so much more about consumers. So those folks who are trying to develop hyperlocal sites around good […]
LBMA Podcast: Samsung’s Mobile Payments, Trippeo CEO
; Adobe’s Target and Campaign services; Geolocation Privacy and Surveillance Act; Drones for Good; Maponics Communities; Unacast & TCS partner; Merrell moves into virtual reality; American Express + HUSH; Facebook Place Tips; Dallas Mavericks partner with Tixsee + Adarsh Pallian of Trippeo.
Street Fight Daily: Patch Hits Profitability, GrubHub Enters Delivery Wars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Has Patch Finally Cracked The Code On Hyperlocal? (Digiday)… Grubhub Has Made Its Biggest Move Since the Seamless Merger (Street Fight)… CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth? (Street Fight)…
CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth?
Yelp posted its first-ever annual profit Thursday, but sluggish user growth sent shares of the reviews company tumbling in after-hours trading. As much as Yelp may want to rid itself of its dependency on Google, the search giant has provided a critical platform for it to grow its user base…
Street Fight Daily: Twitter Courts Small Business, Apple Eyes Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Seeks To Prove Value For Smaller Advertisers (AdExchanger)… Apple May Be About To Take On Google With Its Own Search Engine (Cult of Mac)… Groupon in Talks to Sell Majority Stake in Ticket Monster (Wall Street Journal)…
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