TODAY IN LOCAL & DIGITAL MARKETING
As Google Restricts Its Ad ID, Advertisers Debate Whether to Use Ads Data Hub (AdExchanger)
Any measurement of Google audiences in Europe—and eventually everywhere—must now run through Ads Data Hub, Google’s cloud-based data warehousing product. Ad buyers are wrestling with the options: to dive deeper into the Google system by using Ads Data Hub or to try to find alternatives.
TruRating, Verifone Deal Highlights Importance of Customer Feedback Data (Street Fight)
In a move that highlights just how important customer feedback data has become to mid-size businesses, the global payments and commerce juggernaut Verifone recently announced that it’s partnering with TruRating, a comparatively small but influential customer insight company that specializes in point-of-sale customer feedback solutions.
Newly Launched Block Club Chicago (Out of DNAinfo) Goes a ‘Bit Old School’ (Street Fight)
Last November, discount-stock-brokerage billionaire Joe Ricketts summarily shut down his DNAinfo operations in the Windy City and New York. But in a fast-paced reinvention, the DNAinfo/Chicago team has Kickstarted its way back onto the streets and into the neighborhoods with the June launch of Block Club Chicago.
Europe’s New Data Law Upends Global Online Advertising—Third-Party Vendors Under Fire (Reuters)
Europe’s new data privacy law has put a small army of tech firms that track people online in jeopardy and is strengthening the hand of giants such as Google and Facebook in the $200 billion global digital advertising industry.
Openings and New Hires at Cheetah Digital, Dstillery, Infogroup (Street Fight)
Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes hires and new openings at Nintex, DoorDash, NinthDecimal, and Drawbridge.
RETAILERS EMBRACE DISRUPTION
Target’s ‘Unprecedented’ Results Encouraging for Brick-and-Mortars (Forbes)
Target scored yet another point for brick-and-mortar retailers on Wednesday as it reported its best quarterly comparable sales in 13 years and customer visits to stores picked up to their fastest pace in 10 years, in a performance the company described as “unprecedented.” And don’t just credit the improved U.S. economy.
Fashion Retailer Forever 21 Adds AI Visual Search to Online Shopping (MediaPost)
The visual search and navigation function will appear as a standalone module on the Forever 21 web and mobile home pages, where shoppers can search for dresses, shorts, pants, tops and jeans.
How Online Retailer Eloquii Uses Physical Stores to Rope in Customers (Digiday)
At Digiday’s Retail Forum in New York City on Thursday, Kelly Goldston, vp of marketing at e-commerce fashion retailer Eloquii, said a retailer must think about the lifetime value of a customer, evaluating first-party data and the value of physical stores in bringing in new customers.
AROUND THE SPACE
Raise Report: Drawbridge, DoorDash, Karma Lock Down New Funding (Street Fight)
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Carmera, Simple Feast, Nylas, and PebblePost.
Porch Buys Serviz: A Hyperlocal Take (Local Onliner)
Serviz, one of the new breed of home pro sites, has been sold to Porch. The combination will help Porch reassert itself in an active but nascent marketplace that has been projected at possibly reaching $400 billion.
LBMA Podcast: DoorDash, Uberall & TripAdvisor, Apple (Street Fight)
On this week’s Location-Based Marketing Association podcast: Uberall + TripAdvisor, DoorDash, Sinagpore’s WhereIsWhere, Mall of America, Amazon buying Landmark Theatres?, Apple going into your windshield.