News and Analysis

News & Analysis

Street Culture: Qiigo Employees Discover Career Paths They Didn’t See Coming

by April Nowicki Share this  
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“It’s all about personal development,” says Qiigo CEO Rick Batchelor of his approach to cultural management. “What works for them, what do they want, where do they see themselves in 12, 24, 36 months, and then help them make a plan to grow toward that.”

News & Analysis

New Hires at Uber, JumpCrew, Freckle IoT

by Geoff Michener Share this  
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Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes openings and new hires at dataPlor, Netflix, and Amobee.

News & Analysis

Street Fight Daily: Google Adds Video to Showcase Shopping Ads, Snap Helps Publishers Deploy UGC

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Rolls Out Video Ads in Showcase Shopping and Shoppable Image Ads… New Hires at Uber, JumpCrew, Freckle IoT… A New Snapchat Feature Lets Publishers Create Live Stories Out of Users’ Posts…

Commentary

Commentary

The Uberification of the “1099 Economy”

by Mike Boland Share this  
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A new buzzword has emerged in the tech lexicon: “1099 economy.” Referring to the growing ranks of single proprietors and contractors, this trend is part of the massive transformation taking place in the local services economy…

Commentary

Do We Really Want to Live in an Uber-fied World?

by Nick Hughes Share this  
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Given Uber’s recent missteps, we, as an industry, need to take a long look in the mirror. Founders really need to think hard about the culture they are creating, and the potential uses and misuses of the data they are generating and collecting…

Commentary

Solving the Dirty Data Problem in Location-Based Advertising

by Mike Schneider Share this  
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Our work with leading ad tech companies has shown that 80% of the location data appended to ad inventories is inaccurate. The inaccuracies come from antiquated IP positioning providers who trace ad requests through the Internet to find the hub access point and assign the hub’s latitude and longitude to the IP addresses…

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Why Email Marketing Is Still Vital for SMBs

by Scott Barnett Share this  
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Small business owners often won’t reach out to existing customers in a regular way because they are afraid of “spamming” them. Ironically, however, it doesn’t stop these merchants from advertising and posting the same messages repeatedly on social media…

News & Analysis

Street Fight Daily: Pinterest’s $11B Valuation, Google Now Opens Up

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Raises $367 Million, Pushing It Past $1 Billion Raised In All (TechCrunch)… An Open Google Now Is About To Make Android Super Smart (Wired)… Google Maps Upends Primary Data Suppliers – YP.CA Is Out (Blumenthal)…

News & Analysis

UBL and Advice Interactive to Merge, Signaling Potential Consolidation Among Local Marketing Firms

by Steven Jacobs Share this  
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The deal will bring together UBL’s global listings syndication network with Advice Interactive’s reputation management, SEO and analytics products. Doyal Bryant, chief executive at UBL, said that the combined companies would become the second-biggest player in the industry, after Yext…

News & Analysis

#LDS15 VIDEO: The Potential — And Pitfalls — Of Beacon Marketing

by April Nowicki Share this  
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It’s not just about the product or service anymore — retailers must support a positive shopper experience across different channels in order to compete. During a panel at Street Fight’s Local Data Summit in Denver, experts discussed the need to address a new consumer journey where consumers move fluently between the digital and physical worlds…

Commentary

What You Need to Know About Google’s New Mobile-friendly Algorithm

by Matt Matergia Share this  
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Google recently took to their Webmaster Central Blog to announce an upcoming algorithm change that will take effect on April 21st and affect large brands and small businesses alike. Going forward, mobile-friendly sites will likely rank higher in search results…

News & Analysis

Street Fight Daily: Square Kills Order, Facebook Buys The Find

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… .Square Kills Square Order, the Food Pickup App That Was Square Wallet 2.0 (Recode)… Facebook Acquires Shopping Search Engine, TheFind (Marketing Land)… Snapchat Launches Local Channel for New Yorkers (AdWeek)…

News & Analysis

Former Kozmo CTO: There’s Froth in the Local Delivery Market

by Liz Taurasi Share this  
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Street Fight recently caught up with Chris Siragusa, CEO of Max Delivery — who also happens to be the former CTO of Kozmo.com, a failed food delivery startup which came to epitomize dot-com era excess. Here, Siragusa talks about what’s changed in delivery since the 2000s and why he thinks things will turn out differently this time around…

News & Analysis

Movers and Shakers: Openings and New Hires at MatchCraft, Verve and McClatchy

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at RealMatch, Cxense, Gannett, Soleo, Moz and many more…

News & Analysis

LBMA Podcast: Uber Acquires deCarta, PayPal Buys Paydient

by Asif Khan Share this  
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On the show: Vistar Media partners with Instantly; Roadie and Waffle House team on deliveries; AdShel drops 3000 beacons across Australia; Facesin lets you stalk your sales targets; Visa, Accenture and Pizza Hut team to order pizza from your car…

News & Analysis

Street Fight Daily: GoDaddy Resumes IPO Push, Google’s Local “Snack Pack”

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…All systems go for GoDaddy IPO (Street Fight)… Google Local Pack Displaying Logos In Web Search Results (Search Engine Land)..
You Don’t Have to Geotag Your Tweets to Give Away Your Location (Observer)…

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