TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA
Google Rolls Out Video Ads in Showcase Shopping and Shoppable Image Ads (MediaPost)
Google now allows advertisers to add a short video in the Showcase Shopping ad platform for desktop and mobile. The news, announced Thursday, builds on the product launch from last year.
New Hires at Uber, JumpCrew, Freckle IoT (Street Fight)
Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes openings and new hires at dataPlor, Netflix, and Amobee.
A New Snapchat Feature Lets Publishers Create Live Stories Out of Users’ Posts (Digiday)
Snap is launching a new feature that will let media companies access public posts made by Snapchat users and package them into editions centering on live events, breaking news and other topics.
Street Culture: Qiigo Employees Discover Career Paths They Didn’t See Coming (Street Fight)
“It’s all about personal development,” says Qiigo CEO Rick Batchelor of his approach to cultural management. “What works for them, what do they want, where do they see themselves in 12, 24, 36 months, and then help them make a plan to grow toward that.”
New Local Marketplace: EMain Set for Brooklyn Trial (Local Onliner)
EMain, a startup that aims to recruit local businesses to a local online marketplace, is set to begin a 60 business, 12-week trial in Park Slope, Brooklyn next week.
LBMA Podcast: Gimbal, Grabb-IT, Uberall & Navads (Street Fight)
On this week’s edition of the LBMA podcast: GivePay + NYC ATM, Grabb-IT, Gimbal, Uberall acquires NavAds, Posterscope + HUQ Industries, Chevron + Visa. Special Guest: Helen Maxfield – Aimia (with Pointr Labs).
Facebook Is Building an AI Tool to Help Devs Fix Buggy Code (TNW)
Facebook has built an artificial intelligence tool to help programmers patch buggy code. It’s called SapFix, and it’s currently being used internally to automatically detect anomalies in code and suggest relevant fixes to coders.
iPhone XS Event One of the Most Disappointing (Business Insider)
Dave Smith: I’ve been watching Apple events as part of my job for almost a decade. And Wednesday’s event in Cupertino, California, where Apple unveiled the iPhone XS, the iPhone XR, and the Apple Watch Series 4, has to be one of the more disappointing ones.
iHeartMedia Buys Atlanta Podcast Company Stuff Media for $55M (AJC)
iHeartMedia, the nation’s largest radio company, has bought out Atlanta-based podcast experts Stuff Media, one of the top commercial podcast operators in the world.