LBMA Podcast: Uber Acquires deCarta, PayPal Buys Paydient

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Uber acquired deCarta; Subway Canada partners with Turnstyle; Amazon will print your product on delivery; Vistarmedia partners with Instantly; PayPal buys Paydiant; Roadie and Waffle House team on deliveries; AdShel drops 3000 beacons across Australia; Facesin lets you stalk your sales targets; Visa, Accenture and Pizza Hut team to order pizza from your car; Magic lets you order anything from SMS + Chuck Martin explains what went wrong with Softcard and we dive into the expectations about our real-time economy.

Top stories of the week

1. Uber acquires deCarta 10:00
2. Subway Canada partners with Turnstyle 12:20
3. Amazon patents delivery trucks that can 3D print your product on the go. 16:50
4. Vistar Media & Instantly partner for OOH measurement 18:45
5. PayPal acquires Paydiant & release NFC reader 20:35
6. Roadie app teams up with Waffle House 26:25
7. AdShel rolling out 3,000 beacons across Australia 31:40
8. FacesIn App 33:15
9. Visa + Accenture + Pizza Hut = Connected Car 39:05
10. Magic – new SMS service to order anything you want on the go. 44:20

Special guest: The demise of Softcard with Chuck Martin 51:00

Top Story: The our real-time demands 56:00