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How Multi-Location Brands Can Dominate Local SEO
There have never been more ways to find a Starbucks. You can go to the store locator on the website: chances are, it will be the mobile version, because that’s how local search happens more often than not. Or you could use the Google Maps, Apple Maps, Bing Maps, or HERE Maps apps. Or you could […]
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First Data Wants to Turn Its Payment Empire Into a Local Marketing Juggernaut
First Data, the payment processing giant, wants to be more than just a black box on the counter. We caught up with Peter Karpas, global head of SMB product, to talk about moving beyond the payment business, the company’s acquisition strategy, and where the world’s largest payment process fits into the future of small business…
Street Fight Daily: Nokia Weighs Sale of Maps, GoDaddy Keeps Buying Startups
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Nokia Weighs Sale of Maps Business to Focus on Networks (Bloomberg)… GoDaddy Acquires Marketplace Startup Elto To Expand Its Services For Web Pros (TechCrunch)… Amazon, Google and More Are Drawn to Home Services Market (New York Times)…
Street Fight Daily: Google Wallet Opens Up, PayPal’s Big Change
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Payments Become Marketing Tool For Dunkin’ Donuts, Shopify, ChowNow (MediaPost)… PayPal’s Big Change: It Can Work With Amazon After eBay Split (Recode)… Google vs. Amazon: Does Small Business Benefit? (US News)…
Street Fight Daily: xAd Launches Blueprints, Square Buys Into Food Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Launches Blueprints To Track In-Store, Not Just Near-Store, Visits For Location Marketing (Marketing Land)… Square Acquires Fastbite To Add Cheap, Fast Meals To Caviar (TechCrunch)… Maps in iOS 8.3 Lets Business Owners Claim POIs, Removes Select TripAdvisor Reviews (Apple Insider)…
How Programmatic Pioneer RocketFuel Thinks About Location on Mobile
Rocket Fuel has positioned itself as a leader among programmatic ad firms, but it still finds itself embracing relatively new terrain: mobile. Street Fight caught up with Ian Dailey, the company’s senior product marketing manager for mobile, to talk about bringing the efficiencies and advantages of automation to mobile advertising.
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Authentic Storytelling: Real-Life Scenarios Showcase Brand Values and Build Trust