New Hires at Adsquare, IAB, GatherUp

Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. 

IAB Hires Seasoned Executive

The Interactive Advertising Bureau (IAB) has hired Susan Hogan as Senior Vice President of Research and Measurement. Hogan is an industry expert with over 20 years of experience. Before joining IAB, Hogan held executive roles at Mindshare, Viacom Media Networks, and Martha Stewart Living Omnimedia Inc.

CDO Hire at PebblePost

PebblePost has appointed Frank Barbieri as Chief Development Officer. In this role, Barbieri will be responsible for corporate development and business development. Barbieri was most recently Chief Strategy Officer at YuMe where he helped close the $150M Public to Public merger with RhythmOne in March 2018. Melissa Tanzosh joins the team as Senior Director of Product Management. Tansoch spent the last six years at Kargo as Vice President of Ad Production.

Former PwC Leader Joins Snapsheet

Former PwC executive, Jamie Yoder, starts his new role at Snapsheet as President after eight years of leading the “Future of Insurance” efforts for PwC. Before PwC, Yoder was Managing Director at Diamond Management & Technology Consultants and a consultant at Accenture.

Adsquare Hires Three as the Company Grows

Michael Schlueter was appointed to Vice President of Platform Partnerships & Strategic Projects. Prior to joining adsquare, Schlueter was Vice President of Innovation strategy at GfK.

David Fieldhouse was brought on a as Managing Director of UK. Fieldhouse was the CEO of Linking Mobile from 2011 to 2017.

Candice McDonald was hired as Sales Manager of US market. Before joining the team, McDonald was a Strategic Account Manager at Eyeota.

GatherUp Beefs Up Product with New Hire

Liezen Van Loh was hired as Product and Content Marketer at GatherUp (formerly GetFiveStars). Van Loh will own content for GatherUp as the company expands its product offerings and platform capabilities. Prior to joining GatherUp, Van Loh was Director of Marketing at Foss Swim School and Marketing Manager at UnitedHealth Group.

dataPlor Hires General Manager

Former Uber leader, Aldo Bucio, has joined dataPlor as General Manager of Mexico. Bucio has 12 years of operations and Go-To-Market experience and was the former Head of Driver Activation at Uber in Mexico where he launched and ran 13 cities in the country.

Geoffrey Michener writes the biweekly Movers & Shakers column for Street Fight. Geoff is the founder and CEO of dataPlor, an emerging market data intelligence company. 

Changed jobs or have one to list? Let us know!