News and Analysis

News & Analysis

New Hires at S4M, Uberall, Tremor Video

by Geoff Michener Share this  
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Every two weeks, we round up new hires in the hyperlocal marketing and media space. This week also brings new hires at Vendasta and American Hometown Publishing.

News & Analysis

Raise Report: Frontify, Instacart, Machinify Score New Funding

by Joseph Zappa Share this  
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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week includes new funding for Journal, Mapify, Netlify, Paperspace.

News & Analysis

Street Fight Daily: GMB Insights Adds Branded Search Reporting; 2/3 Big Businesses Invest in Local Media

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google My Business Insights Adds Branded Search Reporting… New Hires at S4M, Uberall, Tremor Video… BIA: Two-Thirds of Businesses with 500+ Employees Invest in Local Media Ad Platforms….

Commentary

Commentary

Labor Issues Aren’t the Only Hazard in Uber’s Business Model

by Manpreet Singh Share this  
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Uber-for-X innovators and investors be warned: several elements of Uber’s market inoculated it against three hazards associated with the single service model: Trigger Infrequency, Customer Loyalty, and Market Density.

Commentary

Is the On-Demand Economy a Local Media Growth Engine — Or Its Death Knell?

by Mike Boland Share this  
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Local on-demand services continue to dominate press and investor attention. But the elephant in the room is the degree to which on-demand could displace local marketing as we know it.

Commentary

INFOGRAPHIC: A Quick, Deep Dive Into Local Pharmacies

by Neal Polachek Share this  
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Here’s a view of the U.S. pharmacy industry – not the drug makers but the local distribution networks made up of thousands of retail pharmacies. These pharmacies help drive the nearly $260B in “Drug Store Revenue.”

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News & Analysis

Conference Notebook: As Brands Warm to Mobile, Conversations Turn to Cross-Device

by David Hirschman Share this  
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“As a marketer, we want to hit people at the right time at the right place,” said Ajay Kapoor, head of brand function at Procter & Gamble. “But when I think of active versus passive understanding … mobile is great, but you have to be engaged.”

News & Analysis

Openings and New Hires at Square, Google, Foursquare, Nextdoor and UpSnap

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at eLocal, Convirza, Web.com, Soleo, Gannett, and many more…

News & Analysis

LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life

by Asif Khan Share this  
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On the show: Fujitsu’s Ubiquitouswear; Domino’s order by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue’s car movie scenes re-enacted with augmented reality; The Doghouse Virtual Reality movie; ooVootique; Dunlopillo’s connected mattress…

News & Analysis

Street Fight Daily: Amazon Adds Local Stores, Retail Beacons Still Have a Way to Go

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime Now Adds Local Stores in Manhattan (TechCrunch)… Why Retail Beacons Still Have A Long Way To Go (ReadWrite)… PayPal’s Instant Checkout “One Touch” Now Works With Bigcommerce, No Longer Requires PayPal’s App (TechCrunch)

News & Analysis

5 Remote Store Management Tools for Merchants

by Stephanie Miles Share this  
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Using the latest in mobile and location-based technologies, merchants are beginning to look at real-time traffic patterns and other in-store data points to manage operations, merchandising, and marketing programs…

News & Analysis

Why the Home Services Market Suddenly Exploded in Startup Land

by Annie Melton Share this  
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Few things can be as tedious, time consuming and expensive as home improvement. Seattle’s Pro.com connects people with local home improvement professionals in a way that’s similar to ordering food or making dinner reservations…

News & Analysis

Street Fight Daily: Handy Eyes Homejoy, Amazon Delivers From Local Stores

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Handy In Talks To Acquire Homejoy As Home Service Startups Consolidate (TechCrunch)… Amazon Now Delivers Food From Local Stores In Under One Hour As Prime Now Expands (GeekWire)… Mobilegeddon A Month Later: Small Business Study Shows…. Nothing Happened (Search Engine Land)…

News & Analysis

Delivery.com CEO: Google’s Entry Into Food Ordering Was a Matter of When — Not If

by Liz Taurasi Share this  
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Street Fight recently caught up with Jed Kleckner, chief executive at Delivery.com, to talk about Google’s recent moves and handicap which of the other big tech companies may be interested in food delivery (hint: Amazon.)

Commentary

Notifications on Apple Watch: How the Onus of Relevancy Will Shift From Consumer to Apps

by Eli Portnoy Share this  
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The release of the Apple Watch puts greater emphasis on the need for contextual and helpful notifications, and if apps don’t answer this need with a more thoughtful approach to notifications, then Apple will very likely force their hand via the introduction of a filter for notifications…

News & Analysis

Street Fight Daily: Online-to-Offline Retail, Pinterest Unveils Ad Products

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: More than Half of Offline Retail Sales Now Influenced by Digital, Mobile (Screenwerk)… Pinterest Unveils Flurry of Ad Products, Names Monetization Exec (AdAge)… Why APIs Will Save Your Business From Getting “Uber-ed” (Fortune)…

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