News and Analysis

News & Analysis

New Hires at Adsquare, IAB, GatherUp

by Geoff Michener Share this  
Share this:

Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries.  This week includes new hires at PebblePost, dataPlor, and Snapsheet.

News & Analysis

Street Fight Daily: Apple Dances On While Rivals Flail, Smart Checkout Industry Will Boom

by Joseph Zappa Share this  
Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… How Apple Thrived in a Season of Tech Scandals… Dstillery and CultureWaves Partner on Observed Behavior-Based Marketing… Smart Checkout Tech Projected to Hit $45 Billion…

News & Analysis

Dstillery and CultureWaves Partner on Observed Behavior-Based Marketing

by Anna Kramer Share this  
Share this:

CultureWaves has partnered with Dstillery to launch VOICE, a product that offers behavior-based segmentation for marketers. The new tool will allow marketers to overlay behavioral analysis on mobile device data in order to dig into the reasons for customer behavior.

Commentary

Commentary

What the Rise of Slack and HipChat Mean for Small Business

by Mark Sullivan Share this  
Share this:

On the surface these messaging app seem to offer businesses better internal communication. In reality their value is rooted in real-time, contextual streams of business data within an environment that invites collaboration. That’s a fancy way of saying these are chat apps with loads of integrations…

Commentary

Can Home Services Really Be Uber-ed?

by Todd Bairstow Share this  
Share this:

Homeowners don’t “Uber” a $15,000 window replacement job. They don’t contract for a new sunroom on their mobile phone. And they don’t sign on for a $30,000 kitchen remodel without spending hours of real time with a designer and salesperson…

Commentary

Where Does Local Search Fit in a World of Apps?

by Mike Boland Share this  
Share this:

Where is Google’s place in a world where the browser is no longer the front door? On the desktop, trillions of web pages compel an index and a friendly entry point. But an app-heavy mobile environment — already siloed into neat little buckets — doesn’t beg for a core search engine…

Latest Posts

News & Analysis

Street Fight Expands Research Department, Adds Former Gigaom Analyst

by The Editors Share this  
Share this:

David Card has joined Street Fight to head up our research arm, Street Fight Insights. Card was most recently VP of research at Gigaom and previously held senior level positions at Forrester Research, Jupiter Research, and IDC…

News & Analysis

Banjo Raises $100M to Put Your Tweet (and More) on the Map

by Steven Jacobs Share this  
Share this:

Don’t look now, but location data analytics might actually be turning into a big business. Banjo, a Las Vegas-startup that got its start helping brands analyze location data in social media streams, has raised $100 million in a series D round of funding led by Softbank.

News & Analysis

Street Fight Daily: Banjo Raises $100M, Apple’s Search Ambitions

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Banjo Raises $100M to Put Your Tweet (and More) on the Map (Street Fight)… Apple Challenges Google with Growing Web Search Program, Fueled by Topsy Acquisition (Apple Insider)… ClassPass, a Startup that Gym Rats and Investors Love, is Now a $400 Million Company (Business Insider)…

News & Analysis

Groupon Tries to Move Beyond Reputation for Discounts

by Steven Jacobs Share this  
Share this:

At six years old, Groupon is younger than its earnings report would suggest. It’s first quarter, which saw the sale of a cornerstone asset in Asia and a continued reboot at home, captures the clutter of a surprisingly large business in transition…

News & Analysis

6 Tools Restaurants Can Use to Offer Mobile Ordering

by Stephanie Miles Share this  
Share this:

Not only is mobile ordering something that customers are demanding, but it’s also something that can help restaurants improve operational efficiencies and boost marketing ROI. Here are six technology platforms that enable restaurants to accept mobile orders…

News & Analysis

Street Fight Daily: Google Hits Mobile Majority, Foursquare’s Location Cloud

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Now It’s Official: More Google Searches Are Coming From Mobile Than Desktop (AdWeek)… Foursquare Targets Its B2B Pitch With Places And New Location Cloud (TechCrunch)… Apple Store Mastermind’s Startup Will Sell You an iPhone and Set It Up in Your Home (Recode)…

News & Analysis

Local Corp CEO: More and More of What Local Directories Do Will Be Absorbed Into Apps

by Annie Melton Share this  
Share this:

Last week, the fifteen year-old directory site announced that it was hiring a firm to pursue ‘strategic alternatives. Fred Thiel, the relatively new chief executive at Local Corporation, says the company would make an attractive take-over target.

News & Analysis

Behind the Counter: Why a New Coffee House Picked (and Stayed With) Square

by Liz Taurasi Share this  
Share this:

When Bien Nguyen and her husband Yen decided to open a coffee shop in Atlanta a few months ago, they had a clear vision of what they wanted their business to look like. But they knew little about the technology needed to turn that vision into a reality…

News & Analysis

Street Fight Daily: Facebook Inks Maps Deal, McDonald’s Adds Delivery

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook And Nokia Quietly Ink Deal For Here To Power Maps On Mobile, Instagram And Messenger (TechCrunch)… A Struggling McDonald’s Introduces Delivery in New York City (Mashable)… Google Lets You Bookmark Local Places From Search Results (Search Engine Land)…

Commentary

Is there a Local Marketing Play for Snapchat?

by Mike Boland Share this  
Share this:

Given its engagement levels, quality, and potential audience scale, Snapchat isn’t just competing with Facebook and other native ad platforms — it’s competing with television. And for that reason, its local play will be large national advertisers that increasingly localize campaigns…

Street Fight’s Big 3

Street Fight Columns

Street Fight Categories

Subscribe to Street Fight Daily
Wake Up to the Latest in Location Tech

Don't Worry. We Don't Spam.