Street Fight Daily: Handy Eyes Homejoy, Amazon Delivers From Local Stores

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Handy in Talks to Acquire Homejoy as Home Service Startups Consolidate (TechCrunch)
As more startups rush into the business of providing on-demand services for our every consumer need, we’re also seeing an inevitable move to some consolidation. Now, Handy — the on-demand cleaning, plumbing and other home services platform — is in talks to acquire Homejoy, another home services startup.

Why the Home Services Market Suddenly Exploded in Startup Land
(Street Fight)
Street Fight recently spoke to Matt Williams, the CEO of (and former CEO of news recommendations service Digg) about why the home services market has suddenly exploded, competing with Amazon and Google and why smaller services companies and apps can adopt a full-stack model.

Amazon Now Delivers Food From Local Stores in Under One Hour as Prime Now Expands (GeekWire)
The Seattle giant announced today that its Prime Now service now includes delivery from “local stores.” The new feature is live in select neighborhoods of Manhattan, where Prime customers can order groceries and food from a handful of stores, all of which sell groceries, prepared meals and baked goods.

5 Remote Store Management Tools for Merchants (Street Fight)
Using the latest in mobile and location-based technologies, merchants are beginning to look at real-time traffic patterns and other in-store data points to manage operations, merchandising, and marketing programs. Here are five tools with hyperlocal capabilities that retailers can use for remote store management.

Mobilegeddon a Month Later: Small Business Study Shows… Nothing Happened (Search Engine Land)
We’re now a month out from the launch of Google’s purportedly “apocalyptic” mobile friendly update on April 21, 2015. The result? Across the industry, many are coming to the conclusion that the hype surrounding Mobilegeddon was overblown. This post-Mobilegeddon yawn is echoed within the local results as well.

Centro Lands $30 Million Series B Funding Round (AdExchanger)
Centro, which sells media management software, revealed $30 million in Series B funding on Wednesday. The new funding will lead to Centro’s next acquisitions, citing attribution analytics, cross-device targeting and an expected move into programmatic TV in 2016 as areas where the company is actively eyeing potential targets.

Ex-Gawker Editor A.J. Daulerio ‘Pivots,’ Eliminates Editorial Staff of New Site Ratter (Recode)
When he announced his in-the-works local news site Ratter last year, former Gawker editor A.J. Daulerio told Capital New York he wanted Ratter editors across the country to “be tenacious distractions to their respective power-elites.” But the “distractions” are wholly internally directed.

Newsonomics: Buying Yelp — And Making It the Next Core of the Local News and Information Business (Nieman Lab)
Ken Doctor: News companies should buy Yelp and use it as the foundation of the next generation of local news and information sites and apps. Before we get to the particulars of how that might happen, let’s think about the role of Yelp and what it tells us about the persistent funk in which local news companies now wallow.

Love-Hate Relationship: 59% of SMBs Still Say No ROI From Their Social Media Efforts (Screenwerk)
Greg Sterling: The big takeaway from these data are that small businesses are very interested in social media but they’re still quite challenged to “work it” effectively as well as understand the impact of those efforts. They still need hand-holding and best practices education.

Mapbox Takes on Apple With an SDK to Put Maps Into iOS Apps (TechCrunch)
Mapbox, developers of mapping and location data based around the open source-based OpenStreetMap and some other clever sourcing, is launching a free SDK for mobile app developers to use as a replacement for a native mapping system simply by replacing a single line of code.

How to Create Contextual ‘Micro Moments’ With Apple Watch Offers (AdAge)
Jon Schepke: Marketers with multiple storefronts have good reason to be fired up about the Apple Watch. Apple Watch should make it easier for consumers to find places to shop, eat and do business with brands that have invested properly in local marketing. It should also accelerate the path to purchase.

Beacons & Moving Into the Nitty-Gritt (MediaPost)
One of the more interesting questions posed at an Internet Week conference yesterday was what unexpected things have brands and agencies found out. It turns out that while the larger strategies have been a primary focus, once beacons are used in the field in real life, other lessons are learned.

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