TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA
Google My Business Insights Adds Branded Search Reporting (Search Engine Land)
GMB Insights, the analytics within the local dashboard, now let’s you filter your analytics to show how many people find your business in Google local and maps through branded searches.
New Hires at S4M, Uberall, Tremor Video (Street Fight)
Every two weeks, we round up new hires in the hyperlocal marketing and media space. This week also brings new hires at Vendasta and American Hometown Publishing.
BIA: Two-Thirds of Businesses with 500+ Employees Invest in Local Media Ad Platforms (MediaPost)
BIA Advisory Services released on Thursday its 2018 Survey of Advertising and Marketing report, which suggests that businesses with 500 or more employees spend on average $4.48 million for advertising and $2.18 million on promotions.
Raise Report: Frontify, Instacart, Machinify Score New Funding (Street Fight)
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week includes new funding for Journal, Mapify, Netlify, Paperspace.
GroupM: YouTube’s Getting Better at Brand Safety But Has Room to Improve (Digiday)
For GroupM, the world’s largest ad buyer, YouTube has made “a lot of progress” since last year’s controversy, according to GroupM managing partner of brand safety in the Americas Joe Barone, paving the way to whitelisting, for example.
Gartner Magic Quadrant for Ad Tech: Marketers Want a Look Under the Head (AdExchanger)
Even if not all marketers are ready or interested in taking their media buying in-house, there’s a desire across the board for more control over their tech stack – or at least to know what the heck’s going on inside there.
Uber Works: Uber Reportedly Making Staffing Service (Business Insider)
According to a report from The Financial Times on Thursday, citing “people familiar with the matter,” the California transportation giant is quietly building out a new business unit that would connect job-seekers to short-term roles like “waiters and security guards.”
Among Amazon HQ2 Watchers, Northern Virginia Checks Most Boxes (NYT)
Amazon won’t say a word about where it plans to put its much-hyped second headquarters. Officials in the 20 cities and regions named as finalists say that they don’t know anything — and that even if they did, they wouldn’t share it publicly.