LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Fujitsu’s Ubiquitouswear; SocialRadar’s LocationKit; Domino’s order by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue’s car movie scenes re-enacted with augmented reality; The Doghouse Virtual Reality movie; ooVootique; Dunlopillo’s connected mattress; Geoconquesting in real life thanks to Zo Rooms vs. OYO Rooms. Chuck Martin joins us to talk about the latest Thinknear Location Score Index.

Top stories of the week

1. Fujitsu to roll out Ubiquitousware – sensor tags 13:00
2. SocialRadar launches LocationKit 17:00
3. Domino’s to let you order pizza by tweeting an emoji 19:40
4. Tunity app 26:05
5. JCDecaux punks Belgium marketing directors 29:00
6. Auto-cue – acting out classic movie scenes via AR 34:26
7. The Doghouse – Oculus rift film 38:40
8. ooVootique 40:35
9. Dunlopillo – Listen to your mattress 48:40
10. Zo rooms ambush marketing of rival OYO rooms 52:55

Special Feature: Chuck Martin’s take on the Thinknear Location Score Index 55:10