Street Fight Daily: Amazon Adds Local Stores, Retail Beacons Still Have a Way to Go

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Amazon Prime Now Adds Local Stores in Manhattan (TechCrunch)
Amazon Prime Now is adding items from stores in Manhattan in a move that will make it an even closer competitor to startups like Instacart and Postmates. Previously, the e-commerce giant’s one-hour delivery service offered only goods sold through the platform.

Conference Notebook: As Brands Warm to Mobile, Conversations Turn to Cross-Device (Street Fight)
“As a marketer, we want to hit people at the right time at the right place,” said Ajay Kapoor, head of brand function at Procter & Gamble. “But when I think of active versus passive understanding … mobile is great, but you have to be engaged.”

Why Retail Beacons Still Have A Long Way To Go (ReadWrite)
Matt Asay: With the combination of smartphones and “beacons” comes the ability to reach those consumers with the right offer in the right place at the right time. But while the technology can largely deliver as advertised, most marketers still don’t know quite what to do with it.

Openings and New Hires at Square, Google, Foursquare, Nextdoor and UpSnap (Street Fight)
Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at eLocal, Convirza,, Soleo, Gannett, and many more.

PayPal’s Instant Checkout “One Touch” Now Works With Bigcommerce, No Longer Requires PayPal’s App (TechCrunch)
PayPal’s instant checkout service called OneTouch is now being extended to support all merchants using the e-commerce platform Bigcommerce, as well as on mobile devices – even in cases where the consumer doesn’t have the PayPal native application installed.

Google Adds ‘Nearby Business’ Mobile Ad Format For Location-Related Searches (SearchEngineLand)
Google announced another addition to its lineup of mobile ad formats, Thursday, this time affecting location-based searches. The search engine will begin showing up to four ads for businesses on location-related searches in a “Nearby businesses” pack.

Swedish Payments Company Klarna Thinks It Can Save Newspapers (Business Insider)
Klarna, valued at over $1 billion, thinks its one-click payments could revolutionize the way we consume media online. The company has started working with Bonnier AB to offer customers an easier and simpler way of accessing articles.

Twitter Hand-Holds Advertisers Like No Other Social Media, but for What? (AdAge)
Twitter’s ad team will do just about anything to win over Madison Avenue — going so far as to build new products or craft marketing campaigns for clients. Yet ad agencies still devote most of their ad budgets to Facebook Inc. and Google Inc.

Why Emotion and Personal Connection Are the Key to Wearables (TheNextWeb)
Jesse Robbins: People want products that add something more than just functionality to their lives — and that secret sauce is an emotional connection. Emotional connection means delivering a technology-driven human experience that people will adopt as an engaging part of their daily routine.

LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life (Street Fight)
On the show: Fujitsu’s Ubiquitouswear; Domino’s order by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue’s car movie scenes re-enacted with augmented reality; The Doghouse Virtual Reality movie; ooVootique; Dunlopillo’s connected mattress.

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