Street Fight Daily: Online-to-Offline Retail, Pinterest Unveils Ad Products

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Report: More than Half of Offline Retail Sales Now Influenced by Digital, Mobile (Screenwerk)
In 2013, Deloitte Digital said that in 2014 roughly $1.7 trillion of in-store retail purchases were influenced by digital. This year’s Deloitte survey says that digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015, or $2.2 trillion. CEO: Google’s Entry Into Food Ordering Was a Matter of When — Not If (Street Fight)
Earlier this week, news surfaced that Google was testing a buy button for search results. CEO Jed Kleckner talked with Street Fight about Google’s recent moves and handicap which of the other big tech companies may be interested in food delivery (hint: Amazon.)

Pinterest Unveils Flurry of Ad Products, Names Monetization Exec (AdAge)
Pinterest has named its first general manager of monetization and is adding services and products to its Promoted Pins platform, including an in-house creative arm called Pin Factory, new pricing structures, improved audience targeting and animated “Cinematic Pins.”

Notifications on Apple Watch: How the Onus of Relevancy Will Shift From Consumer to Apps (Street Fight)
Eli Portnoy: The release of the Apple Watch puts greater emphasis on the need for contextual and helpful notifications, and if apps don’t answer this need with a more thoughtful approach to notifications, then Apple will very likely force their hand via the introduction of a filter for notifications.

Why APIs Will Save Your Business From Getting “Uber-ed” (Fortune)
Gary Little: It’s no longer about what you build alone. It’s about how you smartly incorporate what others have built. I am seeing a technology shift that only happens every 10 to 15 years – one in which companies will become “composites” of other companies.

Google Shuts Down OrderAhead Local Restaurant Listings Hijackings (Search Engine Land)
The company used dubious or unethical tactics to gain SEO advantage, creating fake restaurant sites and claiming Google+ pages to outrank and deceive both search engines and consumers. Today the OrderAhead-created sites appear to be gone from organic results, except they still may appear in the knowledge panel.

MasterCard is Joining Apple, Google, PayPal, and Square in the Fight for Payments Primacy (Quartz)
There’s an epic battle being fought to control how people pay each other for things when they’re not using cash, and up until now it has mainly involved firms that might be described as payment industry disruptors—from big technology companies like Apple and Google and PayPal to smaller upstarts like Square and Affirm.

Google+ Knowledge Panel Messaging Gone (Blumenthal)
One compelling reason for an SMB to use Google Plus was the fact that their most recent G+ posts and photo would appear on the Knowledge Panel for branded search results. First noticed disappearing about a month ago, the feature is now gone for good.

It Wasn’t Youth that Doomed Clinkle (Pando)
The very same people telling us off the record that Lucas Duplan’s youth, ego, and outsized funding are to blame are the very same people who say the great thing about Silicon Valley is that it’s willing to back young, arrogant, inexperienced founders and give them way too much money for an unproven idea.

Opentable Integrates with Aloha Pos Systems, Ramps Up Mobile Payments (SFGate)
The latest in OpenTable‘s continuous quest to rule all dining-related digital actions may have significant ramifications for both restaurants and diners. OpenTable is joining forces with NCR’s Aloha, an equally ubiquitous, and equally entrenched, point-of-sale system.

Apple Renews Maps Agreement With TomTom, Will It Buy The Company? (Search Engine Land)
Yesterday TomTom was worth less than $2 billion. Today on news of the Apple renewal the company’s value has risen to $2.1 billion. Still that’s half of what HERE will probably bring in for Nokia.

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