News and Analysis

News & Analysis

As Boomers Warm to Mobile, Brands Look to Capitalize

by Stephanie Miles Share this  
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Millennials have been shopping on their smartphones for years, but a shift toward mobile-direct shopping among consumers in the boomer generation is creating excitement for retailers and brand marketers this holiday season.

News & Analysis

Innovation Pays Off for Nation’s Biggest Retailer

by Joseph Zappa Share this  
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Walmart posted strong sales in Q3, suggesting that its determination to compete with Amazon by investing in cutting-edge, tech-driven approaches to retail is paying dividends. Read on for some of the top trends Walmart is capitalizing on.

News & Analysis

The Secret to Alibaba’s Singles Day Success? Brick-and-Mortar

by Joseph Zappa Share this  
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We’ve all heard by now that Alibaba’s Singles Day—think of it as the Chinese Prime Day—shattered sales volume records, recording over $30 billion in revenue for Jack Ma’s retail giant. What you haven’t heard is that brick-and-mortar retail played a key role in that windfall.

Commentary

Streets Ahead

Online Reviews Providing Insights That Help Brands Compete

by Damian Rollison Share this  
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The evidence is in. Reviews on social media have a material impact on the capital investments made by nationwide brands. The key is strength in numbers: A national brand will be more likely to have the critical mass of reviews required in order to move beyond anecdotal evidence and glean statistically significant results.

Commentary

Editor’s Take: The Perils of Uberization for the Local Economy

by Noah Elkin Share this  
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On-demand is a convenient rubric for speaking about a certain type of currently faddish platform, but not every underlying service or product is the same. Transportation is not the same as home services or restaurants. By extension, not everything Uber does will work equally well outside of its particular niche. Demand-based pricing is a prime example.

Commentary

Connecting the Local-Mobile Economy, One Step at a Time

by David Card Share this  
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Hyperlocal, mobile, on-demand contextual commerce enabled by buy buttons within mobile apps — that’s the new string of buzzwords making the rounds at industry conferences. The market reality: It’s going to take a while for this string to play out in the connected local economy. A key reason is that even as mobile disrupts search, most marketers and merchants can’t expect to get their own app on a majority of users’ home screens.

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News & Analysis

10 Local Digital Agencies You Should Know About

by Stephanie Miles Share this  
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Although nearly half (49%) of franchise SMBs have been partnered with a digital agency for two or more years, independent merchants are just getting in on the action. Here are 10 digital agencies that businesses are using right now.

News & Analysis

Street Fight Daily: Google’s iBeacon Competitor, Wi-Fi Proximity Program Launches

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Launches Eddystone, Its Platform-Agnostic iBeacon Competitor (The Next Web)… This New Wi-Fi Tech Uses Proximity To End Waiting In Long Lines (ReadWrite)… Like Google, Yahoo Wants to Reinvent Search Without the Search Bar (Ad Age)…

News & Analysis

Courting SMBs, Facebook Integrates Its Ad Platform With Wix Email Marketing

by Nicole Spector Share this  
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Facebook and Wix announced a new integration this morning that will allow businesses using Wix’s email marketing app to creating a Facebook ad within the platform, automatically taking the email’s content and images and translating them into Facebook’s format.

News & Analysis

6 Strategies for Increasing Conversions in Mobile Food Searches

by Stephanie Miles Share this  
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Sixty-three percent of consumers use smartphones and tablets to find local businesses, and 23% of those local business searches involve restaurants. Here are six strategies that restaurants can use to help convert mobile search traffic.

News & Analysis

Panel: Different Kinds of SMBs Require Different Kinds of Marketing

by Nicole Spector Share this  
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At a panel discussion hosted by CoInvent last week in New York, SMB experts talked about a range of topics, including social media marketing, SEO strategy, and the importance of paying attention to online reviews.

News & Analysis

Street Fight Daily: Google Tests Direct Hotel Booking, Yelp Sued By Delivery Drivers

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Tests Direct Hotel Booking (Search Engine Land)… Drivers Sue Yelp Over Unpaid Tips for Food Delivery Service Eat24 (Fortune)… Deep-Fried Crystal Ball: Seamless’s Recent Missteps Pave the Way for Competitors (Digiday)…

Commentary

Why All SMBs Need an Ecommerce Strategy

by Joe Morsello Share this  
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While online research to offline purchase is the more common path-to-purchase, future-looking SMB retailers will holistically consider an ecommerce strategy as more and more consumers embrace online shopping.

Case Studies

Case Study: SMB Marketing Firm Uses Chat App to Convert Clicks to Leads

by Stephanie Miles Share this  
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With the goal of retaining and converting more leads for his agency, Outlook Bench Group’s Nii Akwei went in search of a product he could use to connect with website visitors in real-time.

News & Analysis

Street Fight Daily: Food Delivery Wars, Nokia’s Mapping Tech

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Billion Dollar Food Delivery Wars (TechCrunch)… Everybody Wants to Own Nokia’s Mapping Technology (Skift)… Mid-year Report: The Newspaper Industry’s Billion Dollar Challenge (Poynter)

News & Analysis

Boston-Based Dispatch Retains a Startup Mentality as It Sets Its Sights on Big Growth

by April Nowicki Share this  
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Dispatch grew from three employees to 25 in the past 10 months, and the company is on an upward trajectory. As it scales, the executive team is hoping to maintain the small-time ambiance of a startup while segmenting responsibilities.

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