News and Analysis
Foursquare Extends Industry Reach With New Reddit Partnership
Foursquare is announcing a new partnership with Reddit this morning, as the location technology firm looks to expand its reach within the social technology space. With Foursquare on board, Reddit users will now have the option of adding their real-time location to any mobile post.
Understanding Facebook’s Place as a Small Business Marketing Vehicle
“While [Facebook is] not yet anywhere near Google’s ability to generate leads, I have, over the past 6 months, started to see them surpassing Yelp in driving local key performance indicators on the pre-sale side,” Mike Blumenthal tells David Mihm.
Street Fight Daily: Publishers Grapple with Google’s Algorithm, Facebook Builds Up SMB Marketing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Renew Focus on Search Optimization — and Find New Tricks… Hotels, Feeling the Pinch of AirBnB, Promote Local Experiences… Instagram CEO on Stories: Don’t Call It a Copycat…
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The Call of the Mall: Where Mobile Advertising Might Really Rock
Since you are going to be spending money, why not get deals that might help you save money? That’s the theory behind the upwelling of location-based advertising startups hoping to hit it big at the mall. The benefits of layering hyperlocal onto a mall experience are numerous…
Local Quotables: Hartley, Gardner, Thompson and more
This week’s quotes focus on advertising, technology and new businesses. Sarah Hartley describes how the end of a site can be good while Scott Thompson, newly-appointed CEO of Yahoo talks about the beginning of a new Yahoo. Pat McDevitt discusses the community’s role in advertising, Jonathan Gardner talks about how advertising will change and more.
PODCAST: This Week in Location-Based Marketing — Maponics, Geofencing
Hosts Rob Woodbridge and Asif Khan heap affection on Soundtracking, debate the merits of a one-off event-based app (for the Chick-fil-a Bowl), and talk geofencing with Maponics CEO Darrin Clement.
Street Fight Daily: 01.13.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Urban Airship To Shutter SimpleGeo Services In March, With Factual Picking Up The Slack (TechCrunch)…
Rue La La Operator Lays Off 65 Workers, Plans to Shutter SmartBargains (Boston Globe)…
Why Foursquare Won’t Share Location Data With Google (FastCompany)…
Foursquare Brings Tips Feature Explore to the Web
What the web version executes most successfully is in making Foursquare’s extensive user-generated content consumable through a single keyword search. Over the past 9 months, Foursquare has created an ecosystem of users, brands, and developers to generate and structure location-based content without the massive costs associated with scaling hyperlocal information…
3 Ways to Reinvigorate Patch’s Business Model
Although Patch.com is growing its reader base, the company still seems to be struggling with the traditional banner ad based business model. Here are a few new ways Patch can evolve its business and bring value to local merchants…
Case Study: A Michigan Yoga Studio’s Tips For Managing Deal Customers
When Eric Paskel ran his first Groupon promotion in January 2011, he knew it was going to be big. What he hadn’t expected, however, was to get hit with 3,000 new clients by 11 a.m. on the day his deal premiered. In the year since then, the owner of Yoga Shelter has sold approximately 15,000 daily deal coupons. But no longer with Groupon…
Understanding the Location-Based Engagement Stack
The “SoLoMo Manifesto” looks at how brands can use these new technologies and services to learn more about their customers at the local, regional, and global level than was ever possible before…
Street Fight Daily: 01.12.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Appearing on 60 Minutes, Groupon’s Mason Says Being Founder Is an Edge (CBS News)…
Gilt Groupe CEO: Restructuring Rumors Overblown, IPO Still on Track (AllThingsD)…
Skyhook Brings Location-Based Services To the Kindle Fire (ReadWriteWeb)…
Geo-Location App Urgnt.ly Connects You With Nearby Service Providers
The app, which launched this week in beta, finds qualified service workers “now and near,” connecting people in need with immediately available help. Urgnt.ly’s service providers provide not only provide their current location, they also indicate whether they are “checked in,” meaning that they are currently available to work…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem