Local Quotables: Hartley, Gardner, Thompson and more

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The best words about and around the hyperlocal industry.

This week’s quotes focus on advertising, technology and new businesses. Sarah Hartley describes how the end of a site can be good while Scott Thompson, newly-appointed CEO of Yahoo talks about the beginning of a new Yahoo. Pat McDevitt discusses the community’s role in advertising, Jonathan Gardner talks about how advertising will change and more.

Sarah Hartley, Talk About LocalJanuary 5, 2012
How Do: One of the challenges many [hyper-local sites] face is that involvement from the local community to ensure longevity but don’t forget that some cease precisely because they are successful, for example, they started to highlight and campaign on a local issue that’s been resolved.

Jason Falls,Social Media ExplorerJanuary 4, 2012 
WCG Common Sense: I think 2012 is going to further divide LBS and Social Media. The gradual adoption of location-based services by the mainstream and the marriage of location-based services and business models that demand revenue … will mean that LBS becomes less social and more advertising driven.

Adam Ostrow, Mashable,  January 7, 2012 
Mashable: While social media has emerged as a viable way for retailers to gain followers and broadcast deals, making social central to the shopping experience is still a largely untapped way to drive sales and increase margins

Jonathan Gardner, Vibrant MediaJanuary 3, 2012 
Mashable: This year, like the last, the best advertising will be dynamic, providing useful information from weather reports and traffic updates to recipes and sports scores.

Scott Thompson, YahooJanuary 4, 2012 
Techcrunch: It’s both excellent technology and content, not one or the other. Yahoo’s core business is [to provide experiences that] engages our users. Everything flows from that.

Pat McDevitt, MapQuestJanuary 9, 2012 
Wired: The hyperlocal detail that a motivated community adds is way beyond a commercial provider

Michael Boland, BIA/KelseyJanuary 9, 2012
Street Fight: U.S. mobile ad revenues will grow 50 percent over 2011, reaching $1.6 billion in 2012 … the dollar share attributed to location-targeted ads will begin to tip the scale.

Darrin Clement, Maponics, Janurary 9, 2012 
Local Onliner: Some publishers still don’t get how to have cross platforms. They’re still looking for leads in the social world; still bolting on coupons to their results. They’re too intent on protecting the existing paradigm.