News and Analysis
Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space
One of the earliest hyperlocal networks for parents is Macaroni Kid, which was founded by “recovering lawyer” Joyce Shulman and her husband, marketing entrepreneur Eric Cohen, in their community on Long Island in 2009. In this Q&A, Cohen talks about the company’s recent acquisition of also-well-established Stroller Traffic.
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Case Study: At Choice Hotels, a Check-In Consolidator is Key
For nearly a year, Choice Hotels has been running a special offer that rewards members of its Choice Privileges program with 50 extra points each time they check-in on Foursquare, Facebook, or Gowalla at more than 1,500 participating properties. By partnering with Topguest, Choice has been able to use LBS to build customer engagement without worrying about managing the infrastructure that a large-scale program requires…
Street Fight Daily: 11.29.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
LocalVox Launches Full-Service Marketing Solution To Help Local Merchants Target Their Customers (TechCrunch)…
Groupon Stock Now Half Off (AllThingsD)…
How Groupon and Livingsocial Impact Businesses and Users (Washingtonian)…
Loku CEO: Leveraging Data to Make Sense of Hyperlocal Search
In 2010, private equity manager-turned-entrepreneur Dan Street launched a two-year quest to create a search engine capable of synthesizing and analyzing the vast landscape of hyperlocal information. The result was Loku, a hyperlocal information hub that draws on big data tools to make sense of local search through dynamic analysis and a clean presentation of hyperlocal content…
The Legal Battle Brewing Over LBS and Privacy
Anxiety is rising over the use of location-based services as tools for advertising to consumers. Surveys suggest that consumers see value in LBS, but they are concerned about their privacy. This means LBS providers must walk a tightrope in providing both privacy options and value to consumers…
Street Fight Daily: 11.28.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
SCVNGR is Building Local Mobile Payments Groundswell With LevelUp (ReadWriteWeb)…
Study: 56% of People Still Dig Daily Deals (ReadWriteWeb)…
LocalUncle Says ‘Screw Google’ — Ask Humans Instead (TheNextWeb)…
Why Hyperlocal Marketing Will Best Gamification
Hyperlocal marketing strategy and gamification both strive to accomplish the same purposes: attract new customers and drive increased customer-visit frequency. And yet one of these won’t be fueling marketing efforts just a couple years from now. In my mind, it’s hyperlocal that wins, while gamification, as defined and promoted today, disappears.
Patch, Others Seek Holiday Cheer Updating Tried and True Guides, Deals
Holidays are a sparkling time to test out the effectiveness of one’s local penetration. And it seems Patch is going all in. I asked Mark Josephson, SVP of revenue, to talk about what Patch is pitching for the holiday (among other obvious questions). Turns out the network of local sites has a Ye Olde Fashioned Gift Guide of its own…
Street Fight Daily: 11.23.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Gilt Groupe Is Talking IPO (GigaOm)…
Fondu Is Foursquare For Foodies (TechCrunch)…
Location-Based Revenues in Europe Will Double by 2016 (GoMo News)…
Case Study: Park District Picks Patch and Sees 25% Growth
At the Downers Grove Park District in Downers Grove, Illinois, (pop. 48,724) Brandi Beckley decides which channels to use to draw residents to events. She has relied heavily on hyperlocal sites like Patch, TribLocal, and MySuburbanLife because of the targeted audiences that these publications provide…
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