PODCAST: This Week in Location-Based Marketing — Maponics, Geofencing

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this first episode of the new year, hosts Rob Woodbridge and Asif Khan heap affection on the Soundtracking app, debate the merits of a one-off event-based app (for the Chick-fil-a Bowl), take a glimpse into the future of location and mobile commerce, and talk geofencing with Maponics CEO Darrin Clement.

Episode 59

Recorded: January 8, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Schematic Labs Launches Soundtracking (4:45)
2. Montreal Startup Shoy (10:20)
3. Chick-fil-A uses a branded app to promote football bowl sponsorship (14:35)
4. Ermenegildo Zegna launched a mobile app for live-streaming fashion shows and mobile purchasing (22:05)

Product of the Week
Maponics: With special guest Darrin Clement (32:50)

Funding News
1. Groupon buys OpenCal (42:45)
2. Eved raises $9.5M series B (47:00)
3. Amazon acquires the Quorus team (49:35)

Resource of the Week
Fantastic site with a ton of infographics on everything crowdsourced (53:05)

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