News and Analysis
How Retailers Can Use Social Media for Better Customer Support
A new survey by the marketing agency Rational Interaction found that 92.5% of brands are failing to meet their customers’ social customer care expectations. Here are seven strategies for how brands and retailers can offer better customer support across all the social channels that their customers use.
5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts
The notion that marketers don’t have access to the types of data they need to improve the relevancy of their marketing efforts is a fallacy. Most retail brands already have everything they need, it’s just a matter of using the data in creative ways to generate more personalized content for consumers.
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Local Quotables: Gary Cowan, Patrick Kitano, Clara Shih and more…
The best words about and around the hyperlocal industry. Don’t dismiss local newspapers’ brand equity with audiences, says Ron Blevins from hyperlocal agency Novus. Datasphere’s Gary Cowan notes that hyperlocal news only exists because of some great software platforms; Jed Kleckner from Delivery.com brings out the environmental benefits of hyperlocal; and the Journal Register’s John […]
Street Fight Daily: 11.18.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp Files for $100 Million IPO (GigaOm)…
Major Newspaper Publishers Band Together On Social Shopping Portal (PaidContent)…
Patch Traffic Rides High on Local Elections and Hurricanes — But can a Drive-by Audience Be Enough? (Nieman Lab)…
#SFS11 VIDEO: Fwix CEO Introduces ‘Location Search Optimization’
At the Street Fight Summit last month, Fwix’s Darian Shirazi introduced the concept of “Location Search Optimization,” or LSO, a process for ensuring that your content is location-aware. Adding just a few meta-tags and other bits of data to your site can ensure that your content is found by location-based search engines…
Street Fight Daily: 11.17.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Daily-Deal Sites Stand to Get $100 Million in Holiday Sales (Bloomberg)…
How Apple’s Siri Could Destroy Local SEO (Entrepreneur)…
Paid Content – Income Source or Booby Trap? 5 Tips for Getting it Right
Last week, we alerted our readers that the Federal Trade Commission was cracking down paid endorsements and advertorials that appear as if they are objective news content. This week, we review some steps hyperlocal publishers can take to provide transparency between editorial content, and content paid for by advertisers…
Local Data DJs Can Spin Their Own Around Locationary’s ‘Saturn’
Locationary is now unveiling Saturn, its shiny new beta product referred to as a “Federated Data Exchange Platform.” I queried Ritchie recently about what the system can do, and how location-based startups can use it. Things get a little wonky here, but bear with us — Ritchie’s new release might actually have something for everyone…
Street Fight Daily: 11.16.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare’s Website Just Got a Lot More Useful (ReadWriteWeb)…
Despite Groupon’s Big IPO Pop, Most Flippers Lost Money (Business Insider)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation