News and Analysis
Street Fight Daily: Publishers Grapple with Google’s Algorithm, Facebook Builds Up SMB Marketing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Renew Focus on Search Optimization — and Find New Tricks… Hotels, Feeling the Pinch of AirBnB, Promote Local Experiences… Instagram CEO on Stories: Don’t Call It a Copycat…
Openings and New Hires at Facebook, Alphabet, and RingPartner
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Womply, Airbnb, and AdRoll.
Street Fight Daily: Amazon Tests On-Demand Grocery, Lyft Launches Luxury Service
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Drive-Up Grocery Stores Are Now Open to the Public in Seattle… Lyft Launches Luxury Service in NY, SF, and LA… Facebook Recruits Its Top Publishers for Exclusive Shows…
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Geo-Location App Urgnt.ly Connects You With Nearby Service Providers
The app, which launched this week in beta, finds qualified service workers “now and near,” connecting people in need with immediately available help. Urgnt.ly’s service providers provide not only provide their current location, they also indicate whether they are “checked in,” meaning that they are currently available to work…
Gray Lady Takes the Local: Inside the NYT’s Hyperlocal Efforts
Mary Ann Giordano, an editor who oversaw the Times’ recent forays into hyperlocal, talks with Street Fight about her new project SchoolBook, her hopes for Patch, and why the Times is in the hyperlocal game “from a distance.”
Verve Wireless CMO: Making Mobile Content Profitable
Verve Wireless serves up one of the largest local mobile ad networks and offers a mobile publishing platform as well. Street Fight caught up with the San Diego-based company’s chief marketing officer Greg Hallinan to discuss how local content can be monetized on mobile and the future of the mobile ad stack…
Street Fight Daily: 01.11.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Will Groupon’s Deal With Deutsche Telekom Be A Winning Template For Growth? (PaidContent)…
Rumor: Layoffs and Restructuring at Gilt Groupe as New Verticals Fail to Deliver Growth (BetaBeat)…
Will Patch’s Fate Foretell the Future of Local Online News? Hardly (Knight Digital Media Center)…
Patch Triples Traffic Year-Over-Year, Claims Growth Across Network ‘Consistent’
According to ComScore data, the company became the fourth-largest network of local sites in December, trailing only Yelp, CityGrid and Yahoo! Local. Patch also reports that its traffic grew 5% in December, to total of 9.9 million UVs versus 9.5 million UVs in November…
6 CRM Tools for Better Daily Deal Customer Retention
Merchants who go into their promotions with systems in place to manage and track the influx of new customers report significantly higher levels of satisfaction. Here are six popular CRM tools that can help track redemptions, collect email addresses, analyze revenue data, and drive repeat sales long after their promotions have ended.
Checking In to the Campaign Season
Utilizing LBM for political purposes opens up many different opportunities for politicians to connect with their supporters, as well as for potential voters to connect and share ideas with one another. Here are a few ways LBM may effect upcoming elections…
Street Fight Daily: 01.10.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Local Services Marketplace Thumbtack Raises $4.5 Million (TechCrunch)…
Patch Dispatches Little Green Truck to Primary States (Capital New York)…
TaskRabbit Acquires Service Provider Directory SkillSlate (TechCrunch)…
One Last Round of 2012 Predictions: Deals, Photo-Sharing, and Google Killers
In the coming year, the big names in mobile local usage (i.e. Yelp, Foursquare) will start to monetize their apps for the first time; U.S. mobile ad revenues will grow 50 percent over 2011, reaching $1.6 billion in 2012; and better targeting and personalization will replace deep discounts as the user “hook” for deals companies…
Media Companies Slam SOPA Alternative — What It Means for Hyperlocals
Representatives of large media companies are opposing a new anti-piracy bill introduced by U.S. Senator Ron Wyden (D-Ore.) and Representative Darell Issa (R-Calif.) that offers an alternative to another bill — the Stop Online Piracy Act (SOPA) — which critics say place to much burden on hyperlocal news publishers and other web sites…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem