News and Analysis
Street Fight Daily: Facebook Will Train Local Journalists, Alphabet Records ‘Stunning’ Earnings
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Will Start Training Local Journalists and Newsrooms… Alphabet Made a Lot of Money on Google Advertising Despite Recent Controversy… Amazon’s Echo Look Could Snoop a Lot More Than Your Clothes…
Comcast Rolling Out a New Local Ad Service
For local businesses looking for advertising, there’ll be a new kid in town to help this summer. Better still, ad buyers will get the help for free. The service, called Stratasphere, is a new offering from Comcast-owned Strata, which already has three decades in the business of connecting ad sellers with ad buyers.
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Tap, Tap: Is the NFC Tipping Point Finally Here?
This new technology creates a connection between consumer and retailer like never before. It also creates a world of possibilities for location-based marketing. The use of NFC also benefits retailers by allowing them to analyze consumer patterns more easily, connect with them, and learn what keeps them coming back…
Street Fight Daily: 12.06.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare Hits 15 Million Users (BetaBeat)…
Gowalla Versus Foursquare: Why Pretty Doesn’t Always Win (TechCrunch)…
Newsday to Hire 25 in Hyperlocal Digital Expansion (Poynter)…
CONFIRMED: Facebook Acquires Gowalla for Undisclosed Sum
The acquisition marks the end of a long slide for the Austin-based company, which seemingly lost its “check-in” battle with Foursquare despite raising over $10 million in venture capital. In September, Gowalla relaunched as a social travel guide after a ten-month period in which the application was overhauled from the ground up…
Can Pandora Do Hyperlocal Ad Sales?
To do hyperlocal, Pandora uses the IP address of the device and maps it back to a location. This is standard geotargeting and other local advertising plays are tapping into the same idea. But the question is whether Pandora can push through with this strategy successfully by priming the sales pump with a local sales force…
Local Quotables: Seth Priebatsch, Chris Dixon, Dan Street and more…
Chris Dixon sends kudos to Foursquare’s latest release; Seth Priebatsch gets excited about the evolution of money as it moves further online; Steve Buttry gets an endorsement; Josh Fenton talks hyperlocal publishing success; and Dan Street describes the evolution of local as “not a search problem.”
Street Fight Daily: 12.02.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Zaarly App Aims to Deliver Customers to Small Businesses (Mashable)…
Groupon’s Exaggerated Deals Will Be Probed By UK Government (PaidContent)…
Mobile Commerce To Hit $6.7B In 2011 (MediaPost)…
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