News and Analysis
5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts
The notion that marketers don’t have access to the types of data they need to improve the relevancy of their marketing efforts is a fallacy. Most retail brands already have everything they need, it’s just a matter of using the data in creative ways to generate more personalized content for consumers.
Latest Posts
Paid Content – Income Source or Booby Trap? 5 Tips for Getting it Right
Last week, we alerted our readers that the Federal Trade Commission was cracking down paid endorsements and advertorials that appear as if they are objective news content. This week, we review some steps hyperlocal publishers can take to provide transparency between editorial content, and content paid for by advertisers…
Local Data DJs Can Spin Their Own Around Locationary’s ‘Saturn’
Locationary is now unveiling Saturn, its shiny new beta product referred to as a “Federated Data Exchange Platform.” I queried Ritchie recently about what the system can do, and how location-based startups can use it. Things get a little wonky here, but bear with us — Ritchie’s new release might actually have something for everyone…
Street Fight Daily: 11.16.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare’s Website Just Got a Lot More Useful (ReadWriteWeb)…
Despite Groupon’s Big IPO Pop, Most Flippers Lost Money (Business Insider)…
The Guardian’s n0tice Launches to the Public
The Guardian Media Group has publicly launched its newest endeavor in the world of open platform media, n0tice. Access to the community publishing platform, which has been in an invite-only beta since mid-October, is live, but community participation — i.e. posting to the network — will remain limited to select users for the time being, project lead and director of digital strategy at GMG Matt McAlister told Street Fight on Monday…
Case Study: How One Agency Helps National Brands Go Hyperlocal
It’s Ron Blevins’ goal to help agencies help brands navigate the world of hyperlocal media. As the vice president of digital strategy for Novus, an ad agency owned by conglomerate Omnicom that is focused solely on the local space, he has seen brands move from newspapers to hyperlocal sites, where they are finding more trust and loyalty — in some cases a 20% increase in ROI over national sites…
Pending IP Laws Could Squeeze Hyperlocal News Sites
Two new bills in Congress designed to combat rogue sites selling counterfeit goods or distributing copyright-infringing content (like movies) may put a squeeze on hyperlocal news sites, strangle innovation, and impede free speech and investment in start-ups, according to experts at Stanford University and the Electronic Frontier Foundation.
IAC’s Crowded Room: From ‘Check-in’ to ‘Might Go’
The new app aims to connect like-minded users based on the places they frequent, as well as the places and events that they “might go” to in the near future. As users check in to places and indicate where they’re thinking of going, the app matches them up with others nearby who could be compatible based on their own location habits and the information on their Facebook profiles.
Street Fight Daily: 11.14.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
25% of American Adults Use Location-Based Services (ReadWriteWeb)… Journal Register’s John Paton: Newspapers’ Digital Apostle (New York Times)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels