News and Analysis
Street Fight Daily: Twitter Boosts Brands, Facebook Equips Publishers with Data-Based Ad Tools
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Created an Ad Format to Help Brands Directly Message Users… New Facebook Tool Handles Media Companies’ Video Ad Sales… Uber to Repay Millions to Drivers, Who Could Be Owed More…
Photobucket Driving Targeted User Experiences With New Cuebiq Partnership
Image and video hosting website Photobucket is the latest tech brand that’s going local. The company announced today that it is partnering with location intelligence firm Cuebiq to understand users’ offline behaviors and provide them with a more relevant experience.
Ibotta App’s New UI Overhaul Puts 17% More Money Back in Users’ Pockets
Five years young, mobile shopping app company ibotta has already outgrown itself and is rolling out the biggest official overhaul of its user interface today — one that gives users 17% more money back than the last version of the app.
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Local Quotables: Moyal, Mims, Tolles, Lessin and more…
As the first week of 2012 commences, everyone is speculating about what will happen this year in the hyperlocal industry. Jonathan Moyal sees Lucky Ant helping communities play a bigger role in local business. Jeremy Mims predicts growth for Groupon and Michelle Jones hopes to create an alternative to Yelp. Also, Sam Lessin describes how Facebook’s check-in with timelines is an entirely new kind of LBS and more.
PODCAST: This Week in Location-Based Marketing — LBS in 2012
In this episode of This Week in Location Based Marketing, a video podcast from the Location Based Marketing Association, hosts Rob Woodbridge and Asif Khan try to make sense of the rapid-paced location based world that was 2011 and cobble together a few thoughts on what 2012 will look like…
Street Fight Daily: 01.06.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Armstrong: ‘Really Large Amount’ of Patches to Be Profitable by End of 2013 (Dow Jones Newswires)…
GoLocal24 Expands Into Massachusetts, Hires Veteran Newscaster (Boston Globe)…
Groupon Still Chasing $25 Billion Mirage (Forbes)…
Case Study: Delaware Coffee Shop Sees 50% Return for Daily Deal Customers
At The Java House Café in Middletown, Del., (pop. 18,871), Cleo Clarke has run promotions with a couple of daily deals sites. She’s managed to turn 50% of those group coupon buyers into repeat customers. Clarke is now exploring Foursquare as a way to tap into her tech-savvy customer base — 90% of whom currently use smartphones…
Local Spend on Social Media to Increase Seven-Fold by 2016
A new report from Borrell Associates indicates that local merchant spending — not simply presence — on social media will explode over the next four years. Total local online social spend is estimated to grow from $1.1 billion in 2011 to $7.8 billion in 2016, with the local’s share of the total spend doubling from 12 percent to 24 percent over the same period…
Street Fight Daily: 01.05.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Merchant Center Now Shows If Customers Love or Hate Your Deals (TechCrunch)…
Groupon’s Drop Below IPO Price Reflects Daily-Deal Risks (Bloomberg BusinessWeek)…
PayPal: Mobile Payments and Location-based Offers Go Hand-in-Hand (GigaOm)…
The Problem With Local Online Advertising — It’s Ugly
Advertising can really be an eyesore, and a lot of local online advertising elicits consumer aversion. It’s only a matter of time before it becomes obvious to local merchants that bombarding local residents with “visual pollution” in the form of banner ads on hyperlocal sites is on the way out…
Case Study: Southwest Airlines’ Time Limits on LBS
Platforms like Foursquare and Facebook haven’t had any trouble attracting attention from national brands, but what’s the secret to attracting interest from these brands in lesser-known start-ups? According to Southwest Airlines emerging media specialist Christi McNeill, it all comes down to persistence, innovation, and a little bit of hand-holding…
Street Fight Daily: 01.04.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
No Startup Is Better Than Foursquare With New Products (PaidContent)…
Groupon Grows 6% in November Despite Thanksgiving Dropoff (Yipit)…
Furious Merchant: ‘Groupon And Living Social Are Doomed’ (Business Insider)…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem