News and Analysis
Street Fight Daily: Facebook Challenges Slack, Deliveroo Launches Platform for Delivery-Only Kitchens
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Looks to Seize Control of the Workplace with Free Offering, Workplace Standard… Deliveroo Launches Platform for Restaurants to Open Delivery-Only Kitchens… Audience Measurement Struggles to Keep Up with Changing Viewing Behavior…
Latest Posts
Foursquare, Groupon: Square Has You in Its Crosshairs
Square is on a roll. The company is now handling $11 million in transactions each day. The majority of those transactions are coming from small businesses who love the simplicity of the system. Square is not the cheapest way to take credit cards but it is probably the fastest. And part of that roll is the announcement of customer loyalty programs wrapped into their existing POS platform…
Local Quotables: Gary Cowan, Patrick Kitano, Clara Shih and more…
The best words about and around the hyperlocal industry. Don’t dismiss local newspapers’ brand equity with audiences, says Ron Blevins from hyperlocal agency Novus. Datasphere’s Gary Cowan notes that hyperlocal news only exists because of some great software platforms; Jed Kleckner from Delivery.com brings out the environmental benefits of hyperlocal; and the Journal Register’s John […]
Street Fight Daily: 11.18.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp Files for $100 Million IPO (GigaOm)…
Major Newspaper Publishers Band Together On Social Shopping Portal (PaidContent)…
Patch Traffic Rides High on Local Elections and Hurricanes — But can a Drive-by Audience Be Enough? (Nieman Lab)…
#SFS11 VIDEO: Fwix CEO Introduces ‘Location Search Optimization’
At the Street Fight Summit last month, Fwix’s Darian Shirazi introduced the concept of “Location Search Optimization,” or LSO, a process for ensuring that your content is location-aware. Adding just a few meta-tags and other bits of data to your site can ensure that your content is found by location-based search engines…
Streets Ahead: Google Chat, and Instagram Reels