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In Russia and Eastern Europe, Daily Deals Market Shrinks As Well
A few weeks ago, I spent some time in the Ukraine, watching a lot of soccer and wandering around Kiev. While there aren’t a lot of hyperlocal publications in Eastern Europe, there is a strong daily deals market, and it is dealing with some of the same issues that the American market is — consolidation, possible contraction — and some different ones as well, particularly potential legal issues…
Forecast: Digital to Comprise More Than 15% of Local Ad Rev by 2016
The strong growth of digital revenue for local media will continue in 2012, according to a report from BIA/Kelsey. The company’s U.S. Local Media Forecast (2011-2016): Full Edition predicts a 13.1% increase between 2011 and 2012. Revenues from mobile search will jump 77.2%, while online video revenues will increase by more than 50%…
Five 360-Degree Marketing Platforms for SMBs
One way that SMBs can cut down on the time they spend creating and managing their hyperlocal marketing campaigns is by signing up for a 360-degree platform that brings many of the most popular digital marketing tools under one roof. Here are five comprehensive platforms that small businesses can use to streamline their online marketing efforts…
Street Fight Daily: More Journatic Drama, New Hyperlocal Co-op
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Chicago Tribune Discovers Plagiarism, Suspends Work with Journatic (Poynter)… Banyan Project Planning Its First Community-owned News Co-op (Nieman Lab)… The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong (Both Sides of the Table)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation