A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Card-Linked Local Offers Platform Edo Raises $15M Series C (TechCrunch)
Edo, a card-linked local offers platform which targets customers based on their real-world spending behavior, has closed a $15 million Series C round of funding, the company announced today. Unlike many of the current local offer platforms, Edo ties to consumers’ bank cards (credit or debit), and then tracks spending behavior to know which offers to send.
Local Web Retail Ad Spend to Hit $4.2B in ’13 (Net News Check)
Retail spending on local advertising is expected to pass $26.8 billion in 2013, with $4.2 billion of that spent on online media, according to a new report released today by BIA/Kelsey. A majority of retail ad dollars are expected to go to direct mail (42.5%), followed by newspapers (19.5%), online (11.2%), radio (10.2%) and TV (7.9%), according to the report.
Locaid Bolsters Location Service With IP Address Data (GigaOm)
Locaid, a location-as-a-service provider is building out its services by adding the ability to determine a device’s location by IP address. Combined with its current ability to tap carrier network data for location, it allows developers and companies to better authenticate a user’s location.
Apple Demos Local Search (Maps) And Siri Enhancements For iPhone 5 (Search Engine Land)
WIf Apple Maps and the associated local data perform well it will take a bite out of Google’s local search volumes on the iPhone. In addition, an expanded library of structured content available to Siri should make the virtual assistant more useful and potentially capture some additional query volume, at the margins, that would have otherwise gone to Google. But local search is really where Siri/Maps could have a significant potential impact.
Social and Mobile Data: A Marriage Made in Marketing Heaven (Mashable)
With every Facebook “Like” and public check-in to Foursquare, consumers contribute to a widening pool of social data — data marketers are beginning to capitalize on with more targeted and contextually relevant advertising. Nihal Mehta, CEO and co-founder of LocalResponse, recognized this opportunity early.
Jack Dorsey On Square’s Future: Analytics For Businesses And Eventually, Personal Finance (TechCrunch)
Jack Dorsey offered an ambitious vision for Square at the Techonomy Detroit Conference: rethinking payments and money, which have been around for thousands of years, and taking the “mechanical burden out of the process.” Through payment processing, Dorsey said Square starts functioning like web analytics for smaller businesses.