News and Analysis
Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches News Analytics Tool in Partnership with Nielsen… Sizmek Buys Rocket Fuel, Once Worth Roughly $1 Billion, for $145 Million… How the Right Media Partnerships Can Help Brands Build Trust…
Street Fight Daily: GroundTruth CEO Out, Marketers Struggle With Location Data
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GroundTruth CEO Resigns Amid Investigation One Month After xAd Rebranding… Marketers Face Challenges in Working with Location Data… Google Redesigns News Feed to Personalize Search in Mobile App…
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Digital First’s Buttry: Turning Community Engagement Into Profit
“The engagement is part of building the brand, and the better brand you have, the easier the sale is for your sales staff,” says Buttry. “And the better brand you have, the more you’re going to feed in traffic. The more you become a place to find everything in the community, you’re going to generate more traffic, which generates more revenue.”
Ex-Patch EIC: Journatic Illustrates Cost/Quality Issue in Hyperlocal
If I were to prescribe Journatic a fix for this recent ailment (beyond, you know, not faking bylines anymore), it would be to show a real investment in journalism, in all senses of that word. We get that you’re “-atic” — cost savvy and operationally slick. How bout showing everyone you can also be “Journo”, and slow down and do some meaningful work? It might be money well spent…
Using Twitter as a Hyperlocal Media Utility
Although often associated with breaking news distribution, Twitter is more than a broadcast channel; it can facilitate the local B2B, B2C and C2C communication required for a truly active online bulletin board. The shared economy will work most efficiently with a communal media infrastructure that facilitates the messaging required to match transactional participants…
Investment Newsletter Says Yext Valuation Points to Search Shift
In the latest issue of Street Fight’s monthly Hyperlocal Invesment Report, editor Steven Jacobs writes that “part of what is driving the valuation [behind Yext and SinglePlatform] is the shift in the local web from a search to discovery engine.” Read more insights and analysis on key deals in June 2012, plus an in-depth look at Constant Contact’s $65 million acquisition of SinglePlatform; investments and deals in June; and more…
As Content and Commerce Merge, Gilt Comes Out Ahead
Gilt Groupe gets that shopping and magazines (or what used to be magazines) are rapidly merging. Rather than make an nod to editorial with stupid puns and obnoxious copy (not naming names, but), Gilt took a different approach, hiring journalists or writers with expertise or knowledge in the field. And they gave those writers a mandate to create useful content that not only plugs the wares but also, equally, is useful and interesting…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation