News and Analysis
NinthDecimal Launches Website-to-Store Attribution Solution
Mobile programmatic and audience intelligence platform NinthDecimal has launched a new website-to-store attribution solution in a bid to help marketers more efficiently connect digital assets to offline sales. The product is being billed as the first of its kind, providing retailers with a clearer picture of the interplay between e-commerce and in-store activities.
Pearle Vision Keeps a Neighborhood Focus in the Battle for Patients and Customers
Even with its established history and market presence, Doug Zarkin, VP & head of marketing for Pearle Vision, says the brand continues to innovate on ways to attract that local customers. He spoke with Street Fight recently about the ways the brand gets in its customers’ line of sight.
Street Fight Daily: Twitter Debuts API for Mid-Sized Businesses, Beyond the Basics of Chatbots
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Debuts Cheaper Enterprise APIs for Growing Businesses… Moving Beyond the Gimmicks with Chatbots… Shifts Come to Oath’s Top Ad Tech Brass…
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Case Study: Jelmar Reaches Younger Demo With Location-Based Promotion
The cleaning products manufacturer ran a promotion last year with inMarket’s CheckPoints mobile app, which rewarded customers for scanning CLR and CLR Bath & Kitchen products with their smartphones. As a result, Jelmar saw an immediate uptick in sales at stores where the mobile promotion ran…
Humanizing ‘Dry’ Data Is Only Part of the Challenge for Community News
I’m utterly convinced that data will be the salvation of community news sites, both in delivering more audience-engaging content and doing so cost-effectively. But the big problem in community journalism is not data that’s dry and creepy. It’s data that’s incomplete, badly formatted, sloppily collected or – most serious of all – withheld…
What We Mean When We Talk About ‘Hyperlocal’
When we launched Street Fight, we expanded the term “hyperlocal” from its traditional use pertaining only to passionate, driven, highly local publishers who were the first to act on the erosion of local media’s business. We have applied it to include anyone who is disrupting and taking market share from traditional media and offering local businesses new ways to reach consumers…
Edo Bucks Trend, Expands Into Local
As firms like Group Commerce pull out of the local market, others like Edo are moving in the opposite direction.The company, which syndicates card-linked offers to financial institutions like Ally Bank and Fifth Third, has hooked up with local reseller 2Go Media to open its network to local merchants through a simplified version of its enterprise platform…
The Local Conundrum: Rich Content or Accurate Information?
Google may have thought that situating local within Google+ would somehow obviate the need to fix it, but the presence of engaging content does nothing to modify the basic requirement that information services provide useful information. Perversely, information services spend too much time pretending they are content services but offer none of the openness of those services where it’s really needed…
With Abraham Out, What’s Next for eBay Local?
Earlier this week eBay announced that it had parted ways with Jack Abraham, the founder of Milo (which eBay acquired two years ago) and a centerpiece of the web giant’s blistering push into the local space. Abraham’s departure leaves a vacancy at one of the more important positions in the hyperlocal ecosystem and presents questions about the evolving structure of eBay’s off-line commerce efforts….
Why OpenTable’s Foodspotting Buy Is Good for Restaurants
Foodspotting, a provider of a food-sharing and recommendations app, announced yesterday that it would be acquired by reservations company OpenTable for $10 million. While the two services seem quite different (one is for reservations and the other is a social network organized around food) the acquisition could mean good things for both companies as well as local restaurants….
Street Fight Daily: Intuit’s New Direction, Fousquare’s New Business App
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Intuit’s New Payments Directions In NFC, Passbook And Facebook Revealed In 20+ New Products (TechCrunch)… Foursquare’s New App Is Open for Business (AllThingsD)… Belly Bites is Free Sampling for Local Merchants Done Right (PandoDaily)…
#SFSNYC VIDEOS: Panels and Presentations From Our Recent NYC Summit
It’s been a couple of weeks since we gathered hundreds of hyperlocal industry execs in New York at the Street Fight Summit, but we’re still sifting through a lot of the ideas and inspiration that emerged from those few days. We’ve uploaded video clips of nearly all the onstage presentations and panels and are happy to share them with you…
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