Why MULO Brands Are Investing More in Creator-Led Marketing
Creator-led marketing is rapidly evolving from an experimental tactic into a core component of many brands’ growth strategies. As consumers spend more time with creator-generated content and place greater trust in peer recommendations than traditional advertising, marketers are increasingly turning to creators as a scalable channel for customer acquisition, engagement, and brand building. The trend […]
The Biggest Risks Facing Influencer Marketing in 2026
Influencer marketing is entering a more fragile phase. As AI-generated content proliferates, trust in online creators erodes, governments introduce tighter social media regulations, and creator burnout accelerates, brands face a more complex and risk-laden landscape heading into 2026. While influencer marketing remains big business, shifts in authenticity, transparency, platform access, and audience behavior are forcing […]