Finding the ROI in Retail In-Store Analytics

Interior analytics is still an emerging discipline, and defining the hard ROI of specific solutions can be tough. Here are a few ways that retailers can use in-store data to understand their customers and better facilitate the shopping experience…

The Value of Measuring the Immeasurable In-Store Customer Experience

Consumer purchasing behavior is shifting from stores to online and retailers are seeing less shopper foot traffic into physical stores. Here are five ways brick-and-mortar retailers can utilize passive shopper behavior information in-store and across the enterprise to increase sales…

Unlocking the Power of Passive In-Store Data Analytics

In the world of indoor location analytics there are two types for data collection: active and passive. Retailers have embraced active data via apps and are now testing beacons — but they should also consider the value that passive location data brings to the overall understanding of consumer behavior in-store…

Using In-Store Analytics To Counter the Threat from Disruptive Digital Retailers

Online retailers have successfully proven that leveraging analytics drives conversions and improves shopper experience. Indoor analytics provides these same invaluable insights to physical stores, closing the data gap between digital and brick-and-mortar environments…

Hyperlocal Retail ROI: Identifying Low-Hanging Business Objectives

Understanding where, when, and why consumers visit a location is invaluable data when it comes to driving sales and improving customer experience. Identifying the most valuable metrics amongst the vast data that can be generated with indoor analytics is often an overlooked, but critical first step in implementing these solutions…

Why In-Store Messaging Needs Offline Measurement

Offline, in-store environments historically have had limited tools for measuring impact of any marketing effectiveness, reach, or exposure. But mobile location technologies with geofence capability measure shopper behavior and produce actionable data sets, opening new opportunities to quantify messaging impact. Measurement is not only possible, but actionable…