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Holiday Shoppers Will Move Between Online and Offline More Than Ever Before
In two new studies, the Gannett-owned digital marketing company G/O Digital took a look at the capabilities and offerings that will drive shopper behavior during the holidays for national and smaller retailers respectively. According to one, 84% of online shoppers said they planned to use an online channel to help decide where to shop before purchasing a gift in store at a small business…
With Nomi Deal, Brickstream Kicks Off Consolidation in Store Analytics
Brickstream, an in-store analytics firm, has snapped up the New York-based Nomi, an indoor marketing startup founded by a handful of Salesforce alums, in an all-equity deal. The entire 37-person Nomi team will join Brickstream including CEO Marc Ferrentino who will now serve as chief marketing officer for the Atlanta, Ga.-based company…
Wix Buys Its Way Into Online Ordering
Wix, the Isreali-based website builder, has quietly pushed into the wider small business technology market since going public last year. Now the company has acquired OpenRest, a small Israeli-American startup that provides restaurants with the ability to accept orders through a website or mobile app…
Street Fight Daily: Taco Bell’s New App, Sun-Times’ Network Play
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Taco Bell Unveils Mobile Ordering (USA Today)… The Newsonomics Of The Sun-Times National/Local Network Play (Nieman Journalism Lab)… Groupon’s New Product Boss Leaving After Less Than Two Months (Recode)…
In Frozen Yogurt Wars, A Battle for Digital Domination
In a new regular series, a deep-dive analysis of local presence pits Yogurtland against rival Pinkberry, finding that Yogurtland outperformed its smaller counterpart across Google, Facebook, Foursquare and a number of other local search sites. The study shows that Pinkberry has done slightly better on social media, but still struggles among some of the more fundamental elements of local search and discovery…
Mobile Payments Still Facing the Same Big Obstacles
This year has been a turning point in mobile payments, as Square, Paypal, along with Apple and others like SoftCard (formerly ISIS) have all made strides in their digital payment offerings. But three years after starting a now-defunct mobile payments company, I’ve identified three big reasons why we will not be paying with our phone in everyday retail stores for a long time to come…
5 Geo-Location Tools for Social Media Posts
As social media usage takes off among SMBs, geo-location is an increasingly relevant topic. When businesses listen primarily to the opinions of consumers in their direct marketing areas, they’re better able to streamline their listening strategies and optimize their social media marketing programs. Here are five tools that businesses can use to geo-target their social media strategies…
Street Fight Daily: LivingSocial Losses Grow, Yelp’s European Push
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… LivingSocial Losses Grow To $32M In Third Quarter (Washington Business Journal)… Yelp’s European Push Continues As It Snaps Up French Review Site Cityvox (TechCrunch)… Apple Pay Registered One Million Credit Cards in First 72 Hours (Recode)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation