News and Analysis

News & Analysis

5 Mobile Video Vendors for Brand Advertisers

by Stephanie Miles Share this  
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Mobile video is one of the hottest ad channels on the market. Understanding the importance of a strong CTA in video ad campaigns, we’ve put together this list of five mobile video vendors, each with its own interactive capabilities designed to elicit high engagement and response rates.

News & Analysis

Raise Report: Placer.ai, Leap, LoopMe Secure New Funding

by Joseph Zappa Share this  
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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s report includes funding for HeadSpin, Mavrck, Entertainment Data Oracle, and ZypMedia.

News & Analysis

New Hires at TripAdvisor, Rio SEO, Snap

by Geoff Michener Share this  
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Every two or three weeks, guest columnist Geoff Michener rounds up some of the latest hires and openings in local and digital marketing. This week’s roundup also includes openings at Instagram, ThriveHive, and LoopMe.

Commentary

Commentary

Will Mobile Search Dethrone Google?

by David Card Share this  
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Why would Google’s market leadership be vulnerable to mobile search incursion? Innovation in search can occur at the user experience level, the core indexing and ranking algorithms, and the business model and ecosystem that supports search. Each of these faces potential mobile disruption.

Commentary

Where Do My Friends Fit Into My Local Search?

by Mike Boland Share this  
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The social graph alone won’t be a silver bullet for local. It’s just not big enough. And its value to local is overstated. My friends are great for party pics and snappy news feed dialogue — they don’t yet excel at plumber reviews.

Commentary

Why Mobile Could Make or Break Your Back-to-School Campaign

by Jillian Knox Share this  
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The school year is right around the corner, which means that back-to-school shopping is already in full swing. Aside from the holidays, back-to-school is the second-largest selling season, so if retailers are not participating, they’re missing out. To be successful this school year, you need to know what trends are affecting how consumers are finding […]

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News & Analysis

Street Fight Daily: Report Slams Google Search, Airbnb Raises $1.5 Billion

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Study Suggests Google Harms Consumers by Skewing Search Results (Wall Street Journal)… Airbnb Worth $25.5 Billion After Raising a Massive $1.5 Billion Round (Business Insider)… Lyft Acqui-Hires The Team From Messaging App Leo To Improve Location And Other Features (TechCrunch)

News & Analysis

Ground Signal Looks to Help Brands Understand Location — And Influence Consumers

by Liz Taurasi Share this  
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We caught up with Ground Signal’s co-founder and CEO Tony Longo to talk about what companies can do to take advantage of location data to target influencers and engage with customers.in real time.

News & Analysis

7 Platforms Offering On-Demand Beauty Services

by Stephanie Miles Share this  
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With 28% of hairdressers, stylists and cosmetologists already working as independent contractors, the beauty industry is an ideal environment for on-demand platforms to gain traction. Here are some platforms currently vying for a share of the pie.

News & Analysis

LBMA Podcast: Groupon Acquires VenueLabs, Snapchat’s Geofilter Ads

by Asif Khan Share this  
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On the show: Parkour Method; Roku & Innovid team up; Amazon tests delivery service; Reachi uses a mesh network to help the Red Cross; Snapchat’s Geofilters become ads; AdTile launches the Motion Store…

News & Analysis

Street Fight Daily: Apple Preps Geofencing, Postmates Raises $80M

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Inventions Hint at Next-Level iOS Geofencing Features (Apple Insider)… Yahoo’s New Mobile Browser Search Results Are Better Than Its App (Search Engine Land)… Postmates Raises $80 Million in Push Toward $1 Deliveries (Wall Street Journal)…

Commentary

INFOGRAPHIC: A Quick, Deep Dive Into Local Pharmacies

by Neal Polachek Share this  
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Here’s a view of the U.S. pharmacy industry – not the drug makers but the local distribution networks made up of thousands of retail pharmacies. These pharmacies help drive the nearly $260B in “Drug Store Revenue.”

Commentary

On Building Local Products With Merchants in Mind

by David Hirschman Share this  
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In local, particularly, it seems important to underscore something for new startups: to really think about and envision and understand their customer base…

News & Analysis

Street Fight Daily: Groupon’s Apple Watch App, Amazon’s Store on Wheels

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon’s New Apple Watch App Alerts You To Nearby Deals, Lets You Buy From Your Wrist (TechCrunch)… YP’s Split and Local.com’s Bankruptcy: Ain’t No Big Deal (Street Fight)… Shyp Nabs Foursquare’s Varun Shetty To Run Business Development (TechCrunch)…

Commentary

YP’s Split and Local.com’s Bankruptcy: Ain’t No Big Deal

by Andrew Shotland Share this  
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YP’s split and Local Corp’s bankruptcy filing might strike you as huge events. But for the greater local search industry, I don’t see these as particularly big milestones…

News & Analysis

Placed Adds New Partnerships to Attribution Network

by Ally Reis Share this  
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Placed, which connects ads to in-store visits, has announced the addition of several new partners to its network of over 80 companies that use the service to measure the impact of advertising on offline store visits…

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