Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech.
Entertainment Data Oracle Raises $12 Million for TV Ad Tech
Breyer Capital led the Series A round, AdWeek reported. EDO works with advertisers and agencies, taking a data-driven approach to evaluating the efficacy of their creative strategies and suggesting means for improvement.
LoopMe Snaps Up $17 Million for AI-Driven Brand Advertising
BGF led the round, Mar Tech Advisor reported. The company leverages mobile data to drive attribution-verified campaigns. LoopMe intends to increase its presence in cities across the United States.
ZypMedia Locks Down $5.6 Million for Programmatic Platform
Archer Venture Capital led the Series C round, according to TechCrunch. ZypMedia will double its headcount in the U.S. and India while it continues to help traditional media companies offer media buying options suitable for the digital age.
Leap Snags $3 Million in Seed Funding for Experiential Retail OS
Costanoa Ventures led the round, according to a press release. The company helps digital-first brands cultivate a brick-and-mortar presence. Leap is also announcing the launch of its first store in Chicago in collaboration with Koio.
Mavrck Scores $5.8 Million for Influencer Marketing Platform
GrandBanks Capital and Kepha Partners participated in the round, TechCrunch reported. Mavrck connects enterprises with influencers and helps them manage those relationships, sniffing out fraud involving in boosting follower counts, for example. The round, not yet a Series B, will provide Mavrck some needed runway as it meets high demand.
HeadSpin Secures $20 Million, Hits $500M Valuation in Three Years
ICONIQ Capital, Battery Ventures, and EQT Ventures participated in the round, VentureBeat reported. The company manages the performance of its clients’ mobile apps.
Joe Zappa is Street Fight’s managing editor. Follow him on Twitter @joe_zappa.
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