News and Analysis

News & Analysis

Consumers’ Reliance on Online Reviews, Evolving Rapidly, Is Reshaping Local Search

by Joseph Zappa Share this  
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Recommendations gradually exchanged in person are now flooding webpages, most notably Google’s SERPs. Twenty-seven percent of consumers are now reading reviews of local businesses every day, marking a staggering jump from just 12% in 2017, according to a recent report.

News & Analysis

Firefly, Mounting Ad Displays to Ubers, Comes Out of Stealth with $21.5M

by Kate Talerico Share this  
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Firefly, a new digital ad company, hopes to provide Uber drivers with another way to make money as they drive. The startup has quietly assembled a fleet of close to 1,000 Uber drivers in San Francisco and Los Angeles who have been mounting ad displays to the top of their vehicles.

News & Analysis

RhythmOne Introduces Linear TV Attribution Partnership with Placed

by Anna Kramer Share this  
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Marketing technology end-to-end platform RhythmOne announced an expansion of its relationship with attribution solution Placed this week, incorporating linear tv measurements into their already existing partnership.

Commentary

Commentary

4 Ways That Retailers Can Gain Traction on Mobile

by Dan Slavin Share this  
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As retailers continue to reimagine marketing to consumers using mobile, the tools to do so will evolve as well. Similar to marketing automation for B2B, retailer-focused solutions providers are enriching their platforms so that retailers can deliver marketing messages and offers to highly segmented consumers.

Commentary

5 Timeless Sales Practices for Vendors Who Sell to SMBs

by Mo Yehia Share this  
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The devil is in the details: the tone of a subject line, timing of a phone call, recency of the point of contact, marketing cadence, and value proposition positioning — all impact sales. Yet many conversations tend to forget these basics and focus instead on new-age, shiny fixes.

Commentary

How the Tech Emerging From CES Could Impact Local Advertisers

by Lynn Tornabene Share this  
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While some of the consumer-facing products that made headlines won’t hit store shelves for months, there was plenty to learn from the show for anyone involved in media, software, content, and design. Here’s a look at how some of these technologies could impact advertising planning and creation right now.

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Case Studies

Case Study: Georgia Candy Shop Manages Off-Site Sales with Mobile Tools

by Stephanie Miles Share this  
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Having a product as small and portable as chocolate candy gives M Chocolat’s owners the freedom to sell outside their brick-and-mortar store. The sisters often use food festivals, local races, wine shops, and gourmet specialty stores to find new customers.

News & Analysis

Openings and New Hires at LivingSocial, GrubHub, and RetailNext

by Geoff Michener Share this  
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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Borrell Associates ups its research director, eBay names a new CMO, and RevMob appoints a co-CEO.

News & Analysis

LBMA Podcast: Sensewhere Partners With Tencent, DoubleDutch Raises $45M

by Asif Khan Share this  
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On the show: Wrapify wants to pay you when you drive your car; Latis works on smarter notifications; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way; and ClearChannel promotes Humans TV show in airports.

News & Analysis

Street Fight Daily: Square Introduces Mobile Appointments, SF Wants Uber’s Data

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here’s Why Square Appointments for Mobile is a Big Deal (The Next Web)… SF Seeks Uber Data as Company Touts Commitment to Urban Transit (Recode)… Blink and You Miss It: How Brands Can Capture an Audience in Seconds (Linkedin Pulse)…

News & Analysis

How Hospitality Brands Balance Global and Local in Their Marketing

by Alex Palmer Share this  
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Hotel brands face a marketing conundrum: Though they may be national or global brands, the average consumer experiences them on a local basis. So how should global hospitality brands manage this split?

News & Analysis

LION’s DeRienzo: Programmatic Ads Will Be Part of ‘Indie’ Future

by Tom Grubisich Share this  
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Matt DeRienzo, the interim executive director of the Local Independent Online News publishers ‘ association, is getting ready for what looks like a strong annual conference in Chicago this fall. We caught up with him to talk a bit about the state of “indie” local publishing.

News & Analysis

Street Fight Daily: Android Pay Launch Date Still Unknown, PlaceIQ Bridging Online-Offline

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Contrary To Reports, Android Pay Not Launching This Week (TechCrunch)… Let’s Get Physical: PlaceIQ Chips Away At Online/Offline Attribution (AdExchanger)… Succeeding In Mobile Advertising: The Journey Begins (Marketing Land)…

News & Analysis

Street Culture: SweetIQ Empowers Employees to Drive Independent Progress

by April Nowicki Share this  
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Non-structured employee bonding opportunities help provide a new perspective on topics that have often already been discussed at length in meetings and via email. Sometimes the best results happen naturally as employees form relationships with each other outside of work.

Commentary

Why Mobile Could Make or Break Your Back-to-School Campaign

by Jillian Knox Share this  
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The school year is right around the corner, which means that back-to-school shopping is already in full swing. Aside from the holidays, back-to-school is the second-largest selling season, so if retailers are not participating, they’re missing out. To be successful this school year, you need to know what trends are affecting how consumers are finding […]

News & Analysis

Street Fight Daily: Amazon Tests Restaurant Deliveries, Etsy Highlights Local SMBs

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is Quietly Testing a Plan to Take On GrubHub (Business Insider)… Etsy’s Updated Mobile App Lets You Locate Local Artisans (The Next Web)… Lyft Kills Off HotSpots as Uber Launches Copycat ‘Smart Routes’ Service (Recode)…

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