News and Analysis

News & Analysis Theme of the Month

Privacy-forward Digital Marketing Can Outperform Traditional Models

by Stephanie Miles Share this  
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The results of a new campaign by Brave Software and Dentsu International show that digital privacy might not be the monolith that it’s thought to be, and that advertisers can still generate a positive ROI on their campaigns without sacrificing consumers’ online privacy.

News & Analysis Theme of the Month

Consumers Request Deals and Emails, not Targeted Ads

by Joseph Zappa Share this  
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The Cheetah Digital survey suggests that the answer to shifting privacy rules may be simple and surprisingly conventional: ask for an email address in exchange for clear value such as deals and discounts.

GoDaddy Launches Instagram Integration for SMB Users
News & Analysis

GoDaddy Launches Instagram Integration for SMB Users

by Stephanie Miles Share this  
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In a move that’s indicative of the small business community’s increasing reliance on social media for organic growth and digital marketing, GoDaddy is launching a new Instagram product for its website builder designed to help its users attract and engage with customers across digital platforms.

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Commentary Street Bytes (column)

Google’s Backdoor Shift to a Social Network

by David Mihm and Mike Blumenthal Share this  
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Mike Blumenthal and David Mihm: In the case of Q&A, reviews, and the coming sports commenting feature, Google is looking to gain a better understanding of the entity, and in the case of the sharing buttons and the new ability to follow a business, Google is looking to better understand the individual so that it can improve the search experience now and in the future. That would be a very Googly social network.

Commentary

LBMA Podcast: Standard Cognition, Amazon’s Holiday Catalogue

by Asif Khan Share this  
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On this week’s edition of the Location-Based Marketing Association show: Standard Cognition, GOAT sneakers, NomadX at Plaza Singapura, Amazon’s Holiday Catalogue, Nike’s futuristic store, H&M testing blockchain.

Commentary

Veteran Reporter Makes Journalism Bloom in ‘News Desert’ of Luther, Okla.

by Tom Grubisich Share this  
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In this Q&A, longtime journalist and communications specialist Dawn Shelton talks about how she started the Luther Register News, what she has in mind for news deserts in nearby towns, and how the Pecan Festival may represent an important part of the financial future of her new independent journalistic publishing enterprise.

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News & Analysis

Street Fight Daily: Uber Goes Deep on Advertising, Marketers Set Sights on Echo Show

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Is Upping Its Ad Spend and Doubling Down on Data… Marketers Find a New Video Platform: Amazon Echo Show… Google Struggles to Push Its Newsfeed t0 Android Devices…

Mattress in Bedroom
Case Studies

Case Study: Mattress Brand Targets Ads to Warm-Weather Locations

by Stephanie Miles Share this  
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When temperatures rise, people get uncomfortable in their beds. This universal problem is something that the advertising team at the direct-to-consumer mattress brand Purple decided it could capitalize on to drive sales with a location-targeted ad campaign launched last year.

News & Analysis

Why 2017 Investments Will Take Local Companies Farther With Less

by April Nowicki Share this  
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Upserve CEO Angus Davis says that seed funding is the most available right now. And because the overall economy is doing fairly well, wealthy people are increasingly doing angel investments where they previously were not.

News & Analysis

LBMA Podcast: Admobilize + Smartlink, JCDecaux and Vivo, PlaceIQ & Shinola,

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Leantegra, Coke + Albertsons, Nielsen Catalina, Facebook, Glympse + Microsoft Dynamics.

News & Analysis

Street Fight Daily: WaPo Partners with Nextdoor to Cover Local, Restaurants Build Around Instagram

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Washington Post Partners with Nextdoor to Boost Local News Coverage… Restaurateurs Are Designing Their Establishments with Instagram in Mind… Brands Eye New Ways to Foster Innovation with Agencies..

News & Analysis

Survey Offers a Glimpse Into How Brand Retailers Are Preparing for the Holiday Season

by Stephanie Miles Share this  
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According to the survey from Campaigner, 42% of retailers are prioritizing social media integration as a marketing method for the holidays this year. Of the most popular social media platforms, retailers expect to invest most heavily in Facebook, followed by Instagram, Twitter, and Google+.

News & Analysis

TripAdvisor Study Shows Room for Growth in Restaurant Marketing

by Stephanie Miles Share this  
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According to the new survey, more than eight in 10 restaurateurs in the United States believe they should be doing more to promote their businesses, but only 17% say they’ve hired a dedicated employee to handle marketing tasks and just 1% use an outside marketing consultant.

News & Analysis

Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches News Analytics Tool in Partnership with Nielsen… Sizmek Buys Rocket Fuel, Once Worth Roughly $1 Billion, for $145 Million… How the Right Media Partnerships Can Help Brands Build Trust…

Commentary

Facebook’s Self-Serve Ad Creative Can’t Be SMBs’ Only Choice

by Lynn Tornabene Share this  
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By removing some of the barriers to ad spend for small businesses, Facebook is trying to become a one-stop shop for their ad dollars. SMBs are likely aware of the problem, but they shouldn’t be willing to rely on Facebook exclusively for their marketing and advertising needs.

Case Studies

Case Study: Ski Resort Uses Triggered Campaigns to Convert Passholders

by Stephanie Miles Share this  
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At Mission Ridge Ski Area in Wenatchee, Washington, director of marketing Tony Hickok is in the midst of launching and scaling a learn-to-ski program called Freedom Pass, and he’s using an automated marketing platform to target the right skiers and snowboarders at the right time.

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