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News & Analysis

GoDaddy Launches Instagram Integration for SMB Users

March 23, 2021January 22, 2024 by Stephanie Miles

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In a move that’s indicative of the small business community’s increasing reliance on social media for organic growth and digital marketing, GoDaddy is launching a new Instagram product for its website builder designed to help its users attract and engage with customers across digital platforms.

News & Analysis Theme of the Month

Expert Roundup: How Will Privacy Define the Near Term? Part I

March 18, 2021March 18, 2021 by The Editors

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As Covid-19 took over the collective mindset of the past year, several previously prominent topics shifted to the back burner. But now that there’s a light at the end of the pandemic tunnel, those previously resonant topics are re-emerging.

At the top of that list is privacy.

Commentary News & Analysis

Setting Up A Post-Pandemic E-Commerce Boom Strategy

March 18, 2021March 17, 2021 by Ted Rogers

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The previous year shattered expectations based on forecasts going into 2020. For e-commerce brands, it brought both challenges and opportunities with more shoppers than ever adopting new online buying habits. Still, it would be wise for businesses to think about what happens once consumers feel more comfortable venturing back into brick-and-mortar businesses. By having a strong D2C strategy that is agile and customer-centric and with the right infrastructure to grow globally, businesses can feel more confident for whatever the future holds.

Commentary

Seven Hard Truths About Location Data Accuracy

November 19, 2018November 20, 2018 by Jake Moskowitz

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You need proven industry benchmarks if you want to set realistic goals and expectations for location data-driven marketing. Going forward, these norms can help you form and answer key questions about location data-based tactics, so you can make more informed data decisions.

Commentary

LBMA Podcast: Reveal Mobile Launches Visit Platform, Foursquare Measures TV

November 16, 2018November 16, 2018 by Asif Khan

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On this week’s LBMA podcast: RideYellow + LISNR, Bidooh goes to South Korea, Francesco Rinaldi’s “talking jars,” Reveal Mobile launches Visit platform, Foursquare measures TV with Inscape, Kroger finds its voice.

Commentary

It’s a Whole New Tune for the News Media in Music City

November 15, 2018November 24, 2018 by Tom Grubisich

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In this Q & A, Kelly Gilfillan, who co-founded Home Page Media, talks about the significance of her company’s purchase by FWP and her role in the new concern, which has disrupted the publishing landscape in Music City.

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Case Studies

Case Study: Ski Resort Uses Triggered Campaigns to Convert Passholders

July 19, 2017July 18, 2017 by Stephanie Miles

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At Mission Ridge Ski Area in Wenatchee, Washington, director of marketing Tony Hickok is in the midst of launching and scaling a learn-to-ski program called Freedom Pass, and he’s using an automated marketing platform to target the right skiers and snowboarders at the right time.

News & Analysis

Street Fight Daily: GroundTruth CEO Out, Marketers Struggle With Location Data

July 19, 2017July 19, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GroundTruth CEO Resigns Amid Investigation One Month After xAd Rebranding… Marketers Face Challenges in Working with Location Data… Google Redesigns News Feed to Personalize Search in Mobile App…

Commentary

Podcasting Won’t Replace Local Radio Soon

July 18, 2017July 14, 2017 by David Card

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As a local advertising medium, podcasting shows promise, but it has a very long way to go. The medium is fresh and growing, and ad inventory is far less cluttered than radio, although a little pricey at $18 to $25 CPM.

News & Analysis

Snap Debuts Self-Serve Platform for Brand Ad Campaigns

July 18, 2017July 18, 2017 by Joao-Pierre Ruth

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Brands now can take graphics assets they use elsewhere and put them into a template to create new ads. Instead of developing content just to appear on Snap, the new tools let marketers leverage video and images they have at hand.

News & Analysis

Street Fight Daily: Amazon Enters Meal-Kit Biz, How Facebook Shares Campaign Data

July 18, 2017July 18, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Begins Selling Meal Kits… Facebook Shares More Audience Data Via Carefully Controlled ‘Clean Rooms’… Google Publicly Launches Hire, a Job Applicant Management Tool for SMBs…

News & Analysis Street Bytes (column)

Google’s Product Bid for DIY Wallet Share

July 17, 2017June 11, 2019 by David Mihm and Mike Blumenthal

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“Google has been on a tear this past month in the DIY realm,” notes Mike Blumenthal in his bi-monthly conversation with David Mihm. “Three major product rollouts in a 30-day span; Websites, Posts and now SMS messaging. And Google only needs uptake on one of them to get a chance to sell Adwords Express.”

Commentary

Three Lessons from the Dex Media/YP Merger

July 17, 2017July 28, 2017 by Manpreet Singh

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For Dex Media and YP to become DexYP, they had to teach one another three lessons that every business in the local space should know: the primacy of distribution, the fallacy of stagnation, and the inevitability of market consolidation.

News & Analysis

Street Fight Daily: Snap’s Location Partnerships Yield Fruit, Paid Search Outperforms Social

July 17, 2017July 17, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Foursquare and Factual Partnerships Double Geofilter Usage… Paid Search Advertising Still Outranks Social in Performance… Amazon Might Launch Its Own Messaging App That Would Allow Users to Order Food…

News & Analysis

Job Changes at DexYP, Pinterest, Cuebiq, and Vendasta

July 14, 2017July 14, 2017 by Geoff Michener

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Mono Solutions, Groupon and HomeStars .

News & Analysis

Amazon’s Prime Day Brought Buyers to Other Brand Retailers As Well

July 14, 2017July 14, 2017 by Joao-Pierre Ruth

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In the afterglow of the annual shopping event, Amazon announced that Prime Day “grew by more than 60 percent compared to the same 30 hours last year.” But rival retailers also seized the opportunity to market competing offers and discounts during the event to consumers.

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