News and Analysis

News & Analysis Theme of the Month

How Restaurants Are Using Interactive AR in 2021

by Stephanie Miles Share this  
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Restaurants, retailers, and other local businesses looking to engage customers in a socially-distant way are giving AR-enabled interactive experiences a try.

News & Analysis

This Startup Enables Human Connections at Virtual Events — Here’s How

by Stephanie Miles Share this  
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Virtual event organizers are struggling to reproduce the human connections that people crave in a digital-first environment. Welcome is working on a solution.

News & Analysis Theme of the Month

5 Cashierless Retail Platforms

by Stephanie Miles Share this  
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In a bid to minimize contact between customers and employees, retailers have started investing more heavily in these cashierless retail platforms.

Commentary

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Seven Hard Truths About Location Data Accuracy

by Jake Moskowitz Share this  
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You need proven industry benchmarks if you want to set realistic goals and expectations for location data-driven marketing. Going forward, these norms can help you form and answer key questions about location data-based tactics, so you can make more informed data decisions.

Commentary

LBMA Podcast: Reveal Mobile Launches Visit Platform, Foursquare Measures TV

by Asif Khan Share this  
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On this week’s LBMA podcast: RideYellow + LISNR, Bidooh goes to South Korea, Francesco Rinaldi’s “talking jars,” Reveal Mobile launches Visit platform, Foursquare measures TV with Inscape, Kroger finds its voice.

Commentary

It’s a Whole New Tune for the News Media in Music City

by Tom Grubisich Share this  
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In this Q & A, Kelly Gilfillan, who co-founded Home Page Media, talks about the significance of her company’s purchase by FWP and her role in the new concern, which has disrupted the publishing landscape in Music City.

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Ex-Patcher Uses ‘Local Language’ to Succeed in Crowded Suburban Market

by Tom Grubisich Share this  
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Mike Dinan founded NewCanaanite.com in suburban Connecticut in 2014 after his job as regional editor at Patch disappeared. In this interview, Dinan tells how, despite a crowded local media market, he’s made New Canaanite succeed as a community force and independent business.

News & Analysis

Street Fight Daily: Brands Navigate Snapchat, Amazon Tightens Grip on the Smart-Home Future

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Get Around Low Discoverability on Snapchat… This Year’s Prime Day Echo Sales Could Mark a Tipping Point for Amazon’s Product… Uber Offers a Thankless Job, and The Applications Roll In…

Commentary

Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies

by Michael Buttigieg Share this  
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When fans use their mobile phones to travel to or around a festival, or when contacting their friends on-site, they’re giving brands valuable information about where they are and what they like. And if advertisers know how to capitalize on this data, they’ll be able to identify and reach their ideal audiences.

News & Analysis

Structuring a Team and Creating Transparency in the Midst of Company Chaos

by April Nowicki Share this  
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Neil Sweeney has lots of opinions about how to run a company, especially a newer, smaller one. The founder and CEO of beacon network company Freckle IoT, says that it’s about putting the right people in the right places.

News & Analysis

Street Fight Daily: Uber Grows Despite Scandals, Facebook Expands Messenger Ads

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sees Financial Growth and Possible Waymo Settlement… Facebook Globally Tests Injecting Display Ads into Messenger Inboxes… Ikea’s Back-to-School Campaign Uses Influencers on Snapchat to Target Millenials…

News & Analysis

Survey of Brand Retailers Highlights Accelerated Adoption of AI-Powered Marketing

by Stephanie Miles Share this  
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A new survey sheds light on how major brands are investing in artificial intelligence and what decision-makers in the retail and e-commerce industries should be doing to better harness the technology.

News & Analysis

How Amazon Prime Day Can Give Other Retail Brands a Boost

by Joao-Pierre Ruth Share this  
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Prime Day brings noticeable increases in shopping, he says, but not at Black Friday levels. There is, however, a spillover effect on Prime Day, Criteo CEO Jaysen Gillespie says, and smaller retailers can benefit from the foot traffic drawn to anchor stores at shopping centers.

News & Analysis

Street Fight Daily: Facebook Boosts Brands’ Targeting Power, Microsoft Launches SMB Marketing Tools

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing Custom Audiences Based on Engagement with Instagram Business Profiles… Microsoft Launches New Email Marketing and Invoicing Tools for Small Businesses… Uber Might Have to Radically Alter How It Pays Workers Following a UK Government Report…

News & Analysis

PlaceIQ Brings Its Location Data to IRI’s Platform for CPG Brands

by Joao-Pierre Ruth Share this  
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Building on an ongoing relationship, PlaceIQ and market research company IRI have announced a new partnership that brings insights on location and shoppers’ behavior to the consumer packaged goods sector.

Streets Ahead

Snapchat Expands Its Foray Into Local with Snap Map

by Damian Rollison Share this  
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Pinterest and Snapchat both are turning digital space into a closer analogue to physical space, where we look for visual cues to understand the world. In different ways, both apps are collapsing the distance between virtual and real.

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