A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Amazon to Lower Whole Foods Prices Monday and Offer Prime Members Benefits Soon (Recode)
The e-commerce giant said on Thursday that it would start lowering prices on popular Whole Foods grocery items starting Monday — the day its $13.7 billion acquisition closes — and eventually introduce special discounts and benefits at the grocery chain specifically for Amazon Prime members. Business Insider: Amazon’s Whole Foods purchase should terrify ‘nearly every grocery store’
Openings and New Hires SalesFuel, Upserve, Search Influence (Street Fight)
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at the LA Times, Broadly and Macy’s.
Why Data-Driven Retailers Are Learning to Love Direct Mail (AdExchanger)
As retailers pump more data into traditional marketing channels, they’re uncovering more about how their online and offline marketing interacts.
Two Uber Investors Seek to Defend Kalanick in Legal Battle (WSJ)
The legal feud between Uber Technologies Inc. shareholders intensified as two investors petitioned a court to back former chief executive Travis Kalanick against a rival firm’s campaign to oust him from the ride-hailing company’s board.
Raise Report: Fresh Funding for NuOrder, LiftIgniter, Bridg (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Minibar Delivery, Immersv, Sigstr, and WorkSpan.
Reconciling Marketing Spend with Retail Lift (MediaPost)
In retail, where measurement is hazy, how do marketers reconcile their efforts with retail lift? Ly Tran, CMO at Proof Advertising (the biggest local agency for Subway Restaurants) says the key is drilling down into the local foot traffic.
The ROI on Data Quality in Digital Advertising (AdWeek)
While programmatic ad serving platforms tend to get the lion’s share of the media attention these days, it’s the quality of your own data that will have the biggest impact on the ROI of your digital advertising spend.
Brands Share the Biggest Challenges Involved in Working with Influencers (Digiday)
While the Instagram-famous can drive traffic, conversion and brand awareness, a lot of that success is riding on relationships. If an influencer doesn’t care about your product, any #sponcon is probably going to land flat.
Square Opens Brick-and-Mortar Store to Support Its Clients (The Verge)
The payment processor is particularly popular with small to medium-sized businesses, so today the company is opening its first brick-and-mortar location to offer in-person technical support for those who run into issues or have questions about the card readers.
LBMA Podcast: Simon Properties, Little Caesars, Cheetos (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: ShiftWear, NY Jets + Xperiel, Brandify + Yelp and more.