Street Fight Daily: Expedia CEO to Be Offered Uber Job, Consumer Brands Cut Ad Spend

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Expedia CEO Dara Khosrowshahi Will Be Offered Job as Uber CEO (Recode)
Most expect him to take it, and he appears to be the one person dueling factions of the board can agree on. Unknown until now, Khosrowshahi was the third candidate after Hewlett Packard Enterprise CEO Meg Whitman and former General Electric CEO Jeff Immelt. TechCrunch: Who is Dara Khosrowshahi?

The Fallacy of Google’s “Micro-Moment” Positioning (Street Fight)
“I see the customer journey as the customer journey wherever it leads,” Mike Blumenthal tells David Mihm. “I see Google’s efforts to oversimplify it into discrete points in time as a gross form of reductionism that doesn’t help us understand that journey better.”

CPG Ad Cuts Raise Tough Questions for Digital Media (AdExchanger)
On Thursday, Procter & Gamble CEO Jon Moeller told investors that digital ad cutbacks were responsible for almost all of the company’s $140 million savings for the quarter. Despite pulling the plug on what Moeller called “ineffective” spending from a digital standpoint, sales rose by 2%.

Swedish Location Management Company PinMeTo Secures H&M Investment (Street Fight)
Local presence management vendor PinMeTo is celebrating an investment from the retail giant in a tactical round the company sees as a stepping stone to further expansion. “Our goal is and has been to expand globally in 2018,” says COO Andre Tiwari, “and H&M brings invaluable knowledge and support for that goal.”

Food Delivery Creates Tech Headache for Some U.S. Restaurants (Reuters)
While hungry consumers can find and order a meal in a single click, delivery technology can complicate work inside restaurants, and some restaurant owners are slimming down their counters in response.

Where in the World Is Your Digital Consumer? (MediaPost)
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and real-time location data enhances the ability of marketers to serve appropriate creative and messaging at the right time and place. The digital duopoly clearly understands this.

4 Ways an Amazon-Powered Whole Foods Will Disrupt Supermarket Chains (AdWeek)
We spoke with a handful of digital marketers to see what other kinds of effects an Amazon-powered Whole Foods would have on the competition. Here are the four things we heard most often.

Retailers Struggle to Improve Customer Service on Social Platforms (Digiday)
The retail industry ranks second in areas consumers feel need the most help in terms of customer service and is also the second most-complained-about industry for social responsiveness.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]