News and Analysis
BOOM: Green is Good as MULO Salad Brands Abound
Salads and salad brands are no longer a side dish. At the same time as multi-location (MULO) sweets and snack brands emerge and proliferate, greens-based companies are opening and scaling. Among the places consumers can find their favorite salad fixings are: Saladworks: One of the first entrants to the market (founded in 1986), the franchise […]
The Real Story Behind Sprout Social’s Newest Acquisition — And What It Means for the Future of Social Insights
Sprout Social announced earlier this month that it was acquiring Tagger Media, one of the most well-known influencer marketing and social intelligence platforms on the market. The $140 million deal positions Sprout to become a leader in influencer marketing management — but that’s not the part of the story most people are talking about. The […]
Quotient Launches DOOH Retail Network
Out-of-home and omnichannel. That’s how Quotient worked with OTC pain-relief brand Tylenol to increase brand awareness among shoppers with certain health conditions while much of the world was deep into pandemic lockdown. Quotient is a digital promotions and media technology company that helps brands and agencies develop omnichannel media and promotions strategies to drive sales. […]
Commentary
Retail Performance Platforms Can Boost Brands in a Cookieless Future
Brands searching for ways to connect, understand, and engage with consumers throughout the omnichannel journey can find an abundance of data through retailer performance platforms that can be impactful, actionable, and measurable in future campaign planning. These platforms can offer onsite (such as sponsored search and display) and offsite (such as digital out-of-home and social media) opportunities for brands to attract shoppers, and these advertisement opportunities can then be measured and analyzed, leading to more valuable interactions.
LBMA: OH! Media Releases Audience Intelligence Hub
In this episode of Location Weekly, the Location-Based Marketing Association covers Trader Joe’s launching a special app for those with autism, OH! Media releasing its “Audience Intelligence Hub,” Ladorian & inReality partnering to personalize in-store screen messages, and Ulysses trying to monetize location data from every car on earth.
8 Steps To Effectively Promote Your Local Business on Social Media
For small and local companies, establishing a strong social media presence is a key factor for success. Here are eight steps to effectively sculpt that presence.
Latest Posts
How to Attract and Retain Current Customers With CRM Software as a Small Business
Understanding the journey from a lead to a customer is critical, and with most online shoppers needing some form of customer support before they complete a purchase, implementing CRM as a small business should be a goal early on. With that in mind, let’s discuss a few tips small businesses can use for CRM implementation.
Popular Global Payment Options for Better Conversions and Customer Loyalty
Technology has made it easier than ever for e-commerce businesses to sell to global markets, and shoppers are growing more accustomed to making purchases regardless of geographical borders. What customers still demand, however, is a shopping experience that is localized and relevant to their own cultural preferences, including method of payment.
How to Beat Amazon and Walmart at E-Commerce amid Covid-19
Make personalization a priority to stand out from e-commerce giants like Amazon. Offer true advice and perhaps extended warranties or return policies as a way to build trust. Value ads like tech support personally have gone a long way for our brand. Make sure you are encouraging and incentivizing customers to take the next step with your company.
Why Savvy SMBs Are Focusing on the Post-Sale Experience
Two-thirds of American adults say they plan to shop at more small businesses in the coming months, providing independent retailers with the perfect opportunity to turn those new customers into brand advocates.
Putting the strategy into action means capitalizing on what ActiveCampaign CEO Jason VandeBoom sees as the biggest untapped opportunity for local retailers right now — the post-sale engagement.
How to Apply Digital Marketing Principles to Traditional Media Channels
Traditional channels such as TV, radio, and OOH might have limitations on targeting when you compare them to digital channels, but I challenge everyone to think beyond the simplistic mass marketing vs 1:1 argument. The scale and reach potential of these traditional channels is still massive, and by asking the right questions and changing your perspective to focus on what they can deliver, there most likely is a way to incorporate them effectively in your mix.
Square and Adobe Spark Team Up to Give SMBs a Holiday Marketing Boost
In addition to selecting three small businesses to receive a holiday marketing overhaul — pairing each up with local designers to modernize their brand marketing materials — Adobe Spark and Square are helping businesses digitize their shops to process transactions in a touch-free environment, utilizing mobile technology and QR codes. The firms have also announced a plan to give five small businesses a $10,000 media buy credit and a subscription to Adobe Spark Premium.
How Email Publishers Are Thriving and Adapting amid the Pandemic
Over the past eight months, while so many channels have faltered, email publishing has flourished. Email open rates grew by 13% year-over-year between January and April, while conversion rates rose by 17%, peaking in March. Media companies have increased their email frequency significantly since the pandemic began, and retail email volume has risen as well.
Getting the Most Out of Email This Holiday Season
Email, whether for acquiring or engaging with current customers, still remains one of the most effective and important ways to drive ROI — if marketers do it right. Consumers are already being inundated with email messages, sometimes multiple in a given day from the same vendors, so the more relevant the message, the better the return.
Here are some ways marketers can ensure that their email messages get to the right people at the right time to deliver the most revenue and build loyalty.
Covid-19 Will Make the Workplace a Privacy Hotspot
More than a third of the 2,600 respondents in the survey said they want no relaxation of privacy laws due to the pandemic, 43% don’t want employers conducting medical checks and requesting health information, and nearly two-thirds don’t support disclosing information about infected individuals. While everyone wants to get back to business as usual, employers need to be careful that their efforts to monitor the health of employees and prevent the spread of the virus remain respectful of employee privacy and aren’t intrusive.
Have Generational Shopping Habits Changed for Good?
During the pandemic, we took a fresh look into generational shopping habits, surveying 2,000 UK and 2,000 US consumers to find out if and how Covid-19 and the measures taken to fight it had permanently altered shopping behavior. These findings reveal that shopping behaviors are converging across generations.
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